1. New Client Acquisition & Strategic Planning Strategic Prospecting: Develop and execute structured sales plans to identify, map, and approach high-potential corporate prospects (banks, microfinances, corporate offices, international schools, and universities). Professional Appointment Setting: Schedule and maintain a rigorous weekly calendar of face-to-face outdoor meetings and product presentations (with a heavy focus on Deli Stationery corporate solutions). Deal Closing: Conduct professional presentations, negotiate commercial terms, and secure initial contracts or first-time Purchase Orders (PO). 2. Key Account Management & Retention Relationship Nurturing: Serve as the primary, high-touch commercial contact for existing corporate accounts to ensure maximum satisfaction and prevent client churn. Up-selling & Cross-selling: Conduct regular follow-up visits to existing clients to introduce new product lines, upgrade their current stationery suites, and increase annual contract values. Contract Renewals: Monitor contract expiration dates and proactively negotiate annual renewals with existing clients. 3. Cross-Departmental Collaboration with Sales Admin Seamless Order Handover: Once an order or product interest is confirmed by a new or existing client, immediately hand over the client's requirements and purchase specifications to the Sales Admin . Administrative Delegation: Rely on Sales Admin for generating official quotations, processing invoices, coordinating delivery timelines with Logistics, and managing daily repetitive paperwork. Team Synergy: Maintain open communication with Sales Admin to track the fulfillment status of your accounts' orders. 4. Market Intelligence & Reporting Pipeline Tracking: Maintain and update a clear CRM/sales pipeline log detailing new leads, active opportunities, scheduled meetings, and won accounts. Competitor Analysis: Feed critical market insights regarding competitor pricing, bundle packages, and shifting client preferences back to the Sale & Marketing Manager.
1. Wholesale Channel & Deli Portfolio Management (Core Focus) Deep Data Analytics: Analyze historical sales trends, sell-out data, and regional demand patterns to identify high-performing and slow-moving Deli SKUs. Precise Sales Forecasting: Develop granular, product-focused sales forecasts for Deli stationery to align supply chain procurement with market demand, minimizing stockouts and overstocking. Market Penetration: Manage and expand relationships with provincial wholesalers, traditional dealers, and sub-distributors nationwide. Trade Schemes: Design data-backed wholesale pricing structures, bulk discount schemes, and seasonal trade promotions specifically tailored for Deli products. 2. Corporate & B2B Channel Contract Procurement: Direct the B2B team to pitch, negotiate, and secure high-margin stationery supply contracts with schools, banks, MNCs, and government agencies. Enterprise Pipelines: Manage corporate account pipelines and introduce tailored Deli supply packages for enterprise clients. 3. Modern Trade (MT) Channel Key Account Growth: Secure premium shelf space and manage partnerships with major supermarkets and hypermarkets (e.g., Aeon, Makro). Fulfillment Compliance: Ensure strict adherence to MT listing terms, optimized product fill rates, and striking cross-merchandising displays. 4. Store (Retail) Channel Retail Optimization: Implement localized sales events, seasonal campaigns (e.g., Back-to-School), and visual merchandising layouts to boost walk-ins. Inventory Control: Track store-level stock velocity to ensure high-demand Deli items are always well-represented on the retail floor. 5. Online Channel Digital Sales Growth: Oversee commercial performance across e-commerce websites, delivery applications, and social commerce platforms. Data-Driven Digital Campaigns: Collaborate with marketing to launch online-exclusive flash sales and bundled Deli kits utilizing digital consumer insights. Team Leadership & Strategy Target Setting: Establish, track, and evaluate monthly and quarterly KPIs for channel-specific sales teams. Competitor Intelligence: Regularly monitor competitive pricing, new product rollouts, and traditional market shifts to adjust commercial strategies immediately. Sales Incentives: Align team commission structures with company growth objectives, particularly focusing on milestone targets for the Deli product line.
Sales & Account Management Identify new wholesale buyers, retail outlets, and corporate clients in Phnom Penh. Maintain strong relationships with existing wholesale distributors and provincial dealers. Present product catalogs, new stationery arrivals, and bulk promotions to clients. Negotiate pricing, volume discounts, and payment terms within company guidelines. Achieve monthly and quarterly wholesale sales targets set by management. Order & Logistics Coordination Process bulk orders accurately from the Preah Monivong Blvd HQ. Coordinate with the warehouse team to ensure timely dispatch and delivery. Monitor stock levels to fulfill large wholesale orders without delays. Handle client returns, product exchanges, or delivery discrepancies professionally. Market Intelligence & Debt Collection Track competitor pricing, stationery trends, and market demands in Cambodia. Gather feedback from wholesale clients to improve product offerings. Prepare weekly sales reports, revenue forecasts, and client database updates. Follow up on outstanding invoices and ensure timely collection of payments.