The Senior Marcom Manager is responsible for translating Artisans Angkor's brand strategy and creative vision into integrated marketing plans that strengthen the company's position as Cambodia's leading lifestyle luxury brand. Working under the brand and creative direction of the Creative & Brand Director, the Senior Marcom Manager develops, implements, and evaluates marketing initiatives that build brand awareness, strengthens customer engagement, drive retail performance, increases visitation to Artisans Angkor's cultural sites, and supports the organization's commercial objectives. The role works collaboratively across Retail, Product Development, Tourism Experiences, Business Development, and Operations to ensure that all marketing activities consistently reflect Artisans Angkor's brand identity while delivering measurable business results. Strategic Market Focus: The Senior Marcom Manager develops marketing plans and campaigns across two strategic markets: 1. Domestic Market: Position Artisans Angkor as Cambodia's leading lifestyle and cultural luxury brand by increasing engagement with Cambodian consumers, expatriate residents, corporate clients, and local institutions. Marketing priorities include: ▪ Growing brand awareness and customer loyalty. ▪ Increasing retail traffic and repeat purchases. ▪ Supporting product launches, seasonal campaigns, and local events. ▪ Building partnerships with businesses, hospitality partners, cultural institutions, and corporate organizations. ▪ Making Artisans Angkor's first and #1 luxury lifestyle brand. 2. International Tourism Market: Position Artisans Angkor as one of Cambodia's premier cultural destinations and cultrual luxury shopping experiences for international visitors. Marketing priorities include: ▪ Increasing visitation to boutiques, the Living Museum of Khmer Craftsmanship, and the Angkor Silk Farm. ▪ Supporting airport retail and tourism-focused commercial channels. ▪ Developing partnerships with hotels, airlines, airports, tour operators, destination management companies, and tourism authorities. ▪ Delivering multilingual marketing campaigns for priority international markets. ▪ Strengthening Artisans Angkor's reputation as an authentic Cambodian cultural experience. Key Responsibilities: 1. Marketing Strategy & Planning ▪ Translate the brand strategy established by the Creative & Brand Director into annual and quarterly marketing plans. ▪ Develop integrated marketing campaigns aligned with commercial objectives. ▪ Prepare annual marketing budgets, campaign calendars, and implementation plans. ▪ Define marketing KPIs and evaluate campaign performance. ▪ Present marketing plans and results to senior management. 2. Integrated Marketing Campaigns ▪ Plan and deliver integrated campaigns across retail, tourism, digital, events, public relations, and partnerships. ▪ Coordinate product launches, seasonal campaigns, and promotional initiatives. ▪ Ensure consistency across all customer touchpoints. 3. Retail & Visitor Experience Marketing ▪ Develop marketing initiatives that increase retail traffic and sales. ▪ Support marketing for Artisans Angkor's boutiques, airport retail, and visitor experiences. ▪ Collaborate with Retail and Tourism teams to enhance the customer journey and visitor experience. 4. Digital Marketing & Customer Engagement ▪ Lead digital marketing initiatives across web, social media, email marketing, and CRM. ▪ Improve customer acquisition, engagement, retention, and online conversion. ▪ Monitor digital performance and optimize campaigns based on analytics. 5. Storytelling, Content & Communications ▪ Develop compelling marketing content that celebrates Khmer craftsmanship, artisans, heritage, creativity, and sustainability. ▪ Oversee content production across photography, video, editorial, and digital platforms. ▪ Ensure all communications align with the creative direction and brand standards established by the Creative & Brand Director. 6. Public Relations, Partnerships & Events ▪ Build strategic relationships with media, tourism stakeholders, hospitality partners, cultural institutions, designers, and influencers. ▪ Coordinate press activities, brand partnerships, exhibitions, trade fairs, and promotional events. ▪ Deliver premium brand experiences that reinforce Artisans Angkor's market positioning. 7. Marketing Performance & Insights ▪ Conduct market research and monitor customer trends. ▪ Track campaign effectiveness and return on marketing investment. ▪ Produce regular performance reports and recommend continuous improvements. 8. Leadership & Team Development ▪ Lead, mentor, and develop the marketing team. ▪ Manage external agencies and creative partners. ▪ Foster collaboration, innovation, accountability, and continuous improvement across the marketing function.
Job Summary Artisans Angkor 2.0: “Timeless Roots. Fearless Future.” The Phnom Penh Area Manager is responsible for the overall commercial, operational, and financial performance of AA's business in Phnom Penh area, including the Phnom Penh Store and Airport Store. The role provides leadership across retail operations, sales strategy, business development, key account management, omnichannel, and customer experience to drive sustainable and profitability. As the owner of the Phnom Penh business P&L, the Area Manager is accountable for achieving revenue, profitability, and operational objectives while ensuring the highest standards of customer service, brand presentation, and team performance. The role is responsible for identifying new growth opportunities, developing strategic partnerships, expanding key accounts, and strengthening AA's market position across retail, corporate, tourism, hospitality, and digital channels. The Area Manager also plays a critical leadership role in driving AA's long-term strategy by expanding market reach and reinforcing AA's position as Cambodia's leading cultural luxury brand. Acting as a brand ambassador, the role ensures that all retail, commercial, digital, and partnership activities reflect AA's values, commitment to craftsmanship, and celebration of Cambodian cultural heritage. Key Responsibilities Retail Operations, Sales Growth & Commercial Performance Lead and manage the team of senior supervisors to drive performance of in-stores as well as B2B sales, aligned with AA 2.0 retail excellence strategy. Set sales targets, operational processes and compliance, and performance objectives in partnership with the Retail & Sales Director. Monitor and analyses business performance through key retail and commercial KPIs and implement corrective action plans where required. Identify opportunities to increase footfall, conversion, average transaction value, units per transaction, customer retention, and team productivity. Coach teams, review operational standards, and identify growth opportunities. Collaborate with marketing and merchandising teams to maximize campaign effectiveness, product performance, and customer engagement. Ensure effective inventory management, stock accuracy, loss prevention, and product availability. Optimize workforce planning, scheduling, and resource allocation to maximize efficiency and profitability. Ensure compliance with company policies, operational procedures, and local regulations. Monitor revenue, gross margin, operating expenses and profitability performance 2. Business Development & Key Account Management Develop growth strategies for corporate, B2B to increase AA market share. Identify needed product range/products to further develop the market for retail, wholesale and B2B. Lead and develop the Key Account Lead to deliver sustainable account growth and profitability. Monitor market trends, customer behavior, tourism activity, and competitor performance Monitor account performance, profitability, retention, and growth opportunities Evaluate new market opportunities, retail locations, and partnership models that support business expansion. Ensure all commercial activities align with AA's luxury positioning and brand values. 3. Omnichannel & E-Commerce Development Lead the development and execution of AA's omnichannel strategy across the company. Accelerate online sales growth through e-commerce platforms, social commerce, digital marketing initiatives, and marketplace opportunities. Ensure a seamless customer experience across stores, online channels, and customer touchpoints. Develop omnichannel services including Click & Collect, Reserve & Pick Up, Home Delivery, and customer concierge solutions. Monitor online sales performance and key digital KPIs. Ensure alignment between retail operations, inventory planning, and online sales activities. 4. Leadership & Talent Development Lead, coach, and develop Senior Supervisors, the Key Account Lead, and store teams. Foster a culture of accountability, collaboration, innovation, and customer excellence. Establish clear performance expectations and conduct regular performance reviews. Build team capability through coaching, mentoring, and succession planning. Drive employee engagement and maintain a positive, high-performance culture. Promote cross-functional collaboration and continuous improvement across all business areas. 5. Compliance, Governance & Risk Management Ensure compliance with company policies and operational standards. Maintain strong internal controls and ensure audit readiness. Protect company assets through effective stock management and loss prevention processes. Ensure health, safety, and security standards are consistently maintained. Promote ethical business practices and corporate governance standards. Key Performance Indicators (KPIs) Financial & Commercial Performance Sales Revenue Achievement Gross Profit Achievement Operating Profit Achievement Budget Adherence Expense Control Retail & Customer Performance Like-for-Like Sales Growth Conversion Rate Average Transaction Value Units Per Transaction Customer Satisfaction Scores Customer Retention Inventory Accuracy Shrinkage and Stock Loss Control Business Development & Key Accounts New Partnerships Secured Corporate and B2B Sales Growth Key Account Sales Growth Account Profitability Customer Retention Strategic Account Development Outcomes Market Expansion Initiatives Delivered Omnichannel & E-Commerce Online Sales Growth Omnichannel Sales Contribution Website and E-Commerce Conversion Rates Customer Acquisition and Retention Click & Collect and Omnichannel Service Adoption Digital Customer Satisfaction People & Leadership Employee Engagement Talent Retention Internal Promotions and Succession Readiness Team Performance and Productivity
1. Production, WIP & Inventory Accounting Control • Own the accounting control over the full production and inventory flow from raw material receipt and issuance, production consumption and stage-based WIP through completion, transfer to finished goods, Stock Center, and other inventory locations. • Ensure production and inventory transactions are complete, accurate, properly supported, and recorded in the correct period in SAP B1, including receipts, issues, returns, transfers, WIP movements, finished goods receipts, scrap, damage, rework, and approved adjustments. • Review and reconcile raw materials, WIP, finished goods, and other inventory balances between production records, job cards/batch records, warehouse records, physical counts, SAP B1, and the general ledger. • Lead Finance participation in cycle counts and year-end physical inventory counts; investigate variances and ensure corrective actions are completed. • Monitor aged or unusual WIP, negative stock, unrecorded consumption, damaged/obsolete stock, unusual inventory movements, and other exceptions requiring accounting or operational follow-up. • Ensure appropriate month-end and year-end cut-off for production and inventory movements. 2. Product Costing & Variance Management • Lead product costing and maintain reliable cost structures for raw materials, direct labor, outsourced work, and production overhead allocation. • Coordinate periodic standard cost updates and ensure approved costing methods are applied consistently across relevant product categories and production activities. • Analyze actual versus standard cost and identify significant material, labor, overhead, usage, purchase price, yield, and other production cost variances. • Determine and support the appropriate accounting treatment of production and inventory cost variances, including amounts attributable to inventory/WIP and amounts recognized in COGS, in line with company policy and applicable accounting standards. • Provide product cost, gross margin, and variance analysis to support management decisions, pricing, budgeting, forecasting, and profitability review. 3. Month-End Closing, Reporting & Planning • Lead monthly closing for production accounting, inventory, WIP, standard cost variances, and COGS within the Finance closing timetable. • Prepare and review journal entries, reconciliations, schedules, and supporting working papers for production costs and inventory accounts. • Prepare concise monthly management reporting on inventory, WIP, COGS, gross margin, cost variances, damaged/obsolete stock, and significant exceptions, with clear explanations and recommended actions. • Ensure material unexplained differences are investigated, resolved, or formally escalated to the Finance Director on a timely basis. • Support budgeting, rolling forecasts, and financial analysis with production cost assumptions, inventory trends, and cost projections. 4. Internal Control, Audit & Compliance • Maintain effective internal controls over production accounting, inventory, and costing, including segregation of duties, approvals, supporting documentation, and audit trails. • Ensure accounting treatment and operating practices comply with Artisans Angkor accounting policies, approved SOPs, and applicable financial reporting requirements. • Prepare audit schedules and supporting evidence for inventory existence and valuation, WIP, COGS, standard costing, and production cost variances; respond to audit requests on time. • Follow up audit findings and control gaps relating to inventory, WIP, costing, damaged stock, and production documentation until agreed actions are completed. • Support the development, implementation, training, and periodic review of relevant Finance policies, SOPs, and production/inventory control procedures. 5. SAP B1 & Process Improvement • Act as the Finance process owner for production costing and inventory accounting requirements in SAP Business One. • Review key master data and transaction data affecting costing and inventory valuation, including item codes, warehouses, cost structures/BOMs where applicable, cost centers, and account mapping. • Work with SAP/IT and operational teams to improve data accuracy, controls, automation, exception reporting, and Finance reporting. • Support testing and implementation of approved system or process changes affecting production, inventory, costing, and related financial reporting. 6. Team Leadership & Cross-Functional Coordination • Lead, coach, and review the work of the Cost Controller, Inventory Controller, Cost & Inventory Accountant, and other team members assigned under Production Accounting. • Set clear responsibilities, closing deadlines, reconciliation standards, and follow-up actions for the Production Accounting team. • Work closely with Craft Production, Silk Production, Procurement, Stock Center/Warehouse, Commercial/Retail, and other Finance functions to ensure accurate and timely information flow. • Provide practical guidance and training to relevant operational users on Finance requirements for production, WIP, inventory movements, costing, and supporting documentation. • Escalate significant control issues, unresolved variances, unusual transactions, or material financial exposures to the Finance Director promptly. Key Performance Expectations • Timely and accurate monthly closing of inventory, WIP, COGS, and production cost variance accounts. • Complete reconciliations with no material unexplained differences between physical/operational records, SAP B1, and the general ledger. • Consistent, supportable standard costing and clear monthly variance analysis with timely corrective follow-up. • Strong audit readiness, complete supporting documentation, and timely closure of agreed audit/control actions. • Improved production and inventory data quality, discipline, and cross-departmental compliance with approved procedures.