- Build and nurture strong relationships with on-trade accounts, including bars, clubs, restaurants, lounges, and hotels, focusing on whiskey products.
- Implement strategic sales initiatives to achieve both monthly and annual sales targets while driving brand loyalty.
- Negotiate and finalize commercial agreements, including pricing and promotional activities within the whiskey category.
- Collaborate closely with trade marketing teams to execute compelling brand activations and promotions at partner venues.
- Conduct market intelligence by monitoring competitor activities, market trends, and customer feedback to identify new opportunities for growth.
- Conduct regular outlet visits, ensuring compliance and supporting brand visibility and growth in assigned locations.
- Provide management with accurate sales forecasts, reports, and in-depth performance analysis.
- Play a crucial role in supporting new product launches and ensuring robust distribution and activation of whiskey products.
 

- A Bachelor’s degree in business administration, marketing, or a related field.
- 1-2 years of experience in retail or sales management, preferably in premium or expatriate-focused outlets (FMCG/whiskey industry experience is a plus).
- Demonstrated strong negotiation and relationship management skills.
- Exceptional presentation and interpersonal communication abilities.
- Goal-oriented with a proven track record of meeting or exceeding sales targets.
- Familiarity with the whiskey industry and an understanding of on-trade channel dynamics.
- Flexibility to work evenings and weekends as needed for trade events.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).