Claims intake & registration: receive and register claim notifications from drivers, passengers, or beneficiaries; verify claim eligibility against trip data, policy coverage, and the group policy schedule. Trip & documentation validation: cross-check claim details to confirm the incident occurred within a covered trip; review supporting documents (death certificates, police reports, medical/hospital reports, identification) for completeness, consistency, and authenticity. Claims assessment & adjudication: assess claim merits against policy terms and the TPD/PPD benefit table, calculate benefit amounts and any applicable deductions, and recommend approval, decline, or repudiation within delegated authority limits, escalating complex or high-value cases to the Head of Operations . Investigation & fraud control: identify and investigate contestable, early, large, or suspicious claims – including trip/claim mismatches or disputed circumstances – coordinating with partner, medical officers, or external investigators, and escalating potential fraud, non-disclosure, or misrepresentation. Claimant & beneficiary communication: communicate claim decisions clearly and empathetically to claimants and beneficiaries; manage related inquiries, complaints, and appeals. Claims systems & records: process and record claims in the system, maintaining accurate claim files, benefit calculations, and audit trails; support UAT and configuration testing for claims-related system builds (e.g., TPD/PPD benefit tables, claims workflows). Regulatory & TAT compliance: ensure all claims are processed within IRC-mandated and internal turnaround times, maintain documentation to support IRC claims reporting, and flag AML/CFT-related concerns in line with the company’s AML/CFT/CPFPWMD policy. Reporting & continuous improvement: prepare claims experience reports (volumes, TAT, loss ratios, rejection reasons) for management review, and recommend product or process improvements based on observed claims trends.
• Develop content strategy plan and execution • Management monthly content calendars across social platforms and in-app channels • Create tailored content aligned with various marketing campaign objectives • Manage KOL campaigns from planning to execution and build a strong KOL database • Oversee copywriting across platforms (TikTok, YouTube, Facebook, in-app, etc.) • Ensure content aligns with brand tone and campaign direction • Brief creative teams and external agencies for content production needs • Develop storytelling content and UGC formats to drive community engagement • Provide daily, weekly, and monthly reports to line management • Lead team and provide support to team and cross-functional coordination • Perform other tasks as assigned by the line manager
1. Campaign Coordinator & Lead: • Leads the planning and execution of all branding and marketing campaigns across passengers, both online (including in-app) and offline channels. • The team plays a central role in strengthening brand presence, increasing user activity, and supporting Go-To-Market (GTM) initiatives across internal divisions. • Plan, coordinate and execute branding campaigns aligned with company goals. • Develop and manage passenger campaigns across key lifecycle stages (acquisition, engagement, retention). • Collaborate with stakeholders over GTM plans to support: Growth team (new user, new service launches, city expansion) CVM team (loyalty program, retention program campaigns) Partnership team (co-branded & branded strategic partner promotions) • Develop driver campaign and coordinate with Operation, Legal to ensure smooth campaign execution focusing driver retention campaign for the vehicle sticker market share. 2. Content Marketing: • Lead content marketing initiatives across in-app platforms and offline touchpoints (UGC, digital content, in-app content, POSM). • Develop and oversee content and copywriting across all marketing touchpoints. • Monitor marketing trends and stay up to date. • Coordinate with external stakeholders including agencies (KOL, Press Production) for content marketing delivery..
1. Digital Content Planning & Execution • Plan and manage monthly content calendars across company social media channels including Facebook, TikTok, and Telegram. • Develop engaging content ideas aligned with promotions, campaigns, brand messages, and product features. • Coordinate with Creative, Brand, and Campaign teams on content production and rollout. • Manage copywriting, creative briefs, posting schedules, and digital mechanics. • Ensure all content follows PassApp’s brand guidelines. • Identify content opportunities based on community trends and monitor competitor activities. 2. Influencer & KOL Coordination • Support KOL/creator planning and execution for campaigns and promotions. • Brief and review creator content to ensure alignment with campaign objectives and brand messaging. • Develop UGC (user-generated content) ideas to drive community engagement 3. Performance Tracking & Optimization • Monitor content performance (engagement, reach, conversion KPI) • Generate insights and recommendations for improvement. • Optimize content based on data and platforms.
1. Brand & Communication Planning & Execution: • Plan, develop, and execute go-to-market (GTM) communication strategies for key campaigns targeting both passengers and drivers. • Align closely with campaign, growth, and CVM teams to ensure cohesive execution across online and offline channels. • Own the messaging framework and creative direction for all brand initiatives to ensure consistency and relevance for both user segments. • Lead brand storytelling through impactful copywriting across: o Campaigns o PR materials o Digital platforms o Offline content • Collaborate with agencies, production teams, KOLs/influencers, media partners, and press to produce and deliver high-quality brand content. • Develop and manage monthly content plans for: o Passenger social media channels o In-app content and push notifications o Offline branding touchpoints • Lead the planning and execution of CSR campaigns that align with the company’s values and community impact goals. • Propose and manage communication budgets, ensuring effective allocation by audience and platform. 2. Campaign Monitoring & Optimization: • Stay up to date with market trends, user behavior, and competitor strategies in local and global markets. • Track and analyze the performance of GTM campaigns and content across all channels, segmented by passenger and driver audiences. • Continuously optimize content and messaging strategies based on data insights and campaign feedback. • Build and maintain a scalable library of high-performing content assets for digital and offline reuse. 3. Reporting & Competitive Analysis: • Create and present weekly and monthly reports on campaign and content performance by user group. • Conduct competitive benchmarking of brand messaging, content tone, and communication strategy. • Provide data-driven insights and strategic recommendations to improve brand positioning and campaign effectiveness. 4. Team Performance & Workflow Optimization: • Define and monitor KPIs for branding and communication team members focusing on engagement, content quality, and conversion. • Provide ongoing coaching, feedback, and training to enhance team performance. • Optimize workflow processes to ensure effective collaboration across campaign, growth, CVM, creative, and operations teams. • Design and maintain reporting templates and performance dashboards for transparency and progress tracking.