រាយការណ៍ជោគជ័យ

1. Digital Content Planning & Execution

• Plan and manage monthly content calendars across company social media channels including Facebook, TikTok, and Telegram.

• Develop engaging content ideas aligned with promotions, campaigns, brand messages, and product features.

• Coordinate with Creative, Brand, and Campaign teams on content production and rollout.

• Manage copywriting, creative briefs, posting schedules, and digital mechanics.

• Ensure all content follows PassApp’s brand guidelines.

• Identify content opportunities based on community trends and monitor competitor activities.

2. Influencer & KOL Coordination

• Support KOL/creator planning and execution for campaigns and promotions.

• Brief and review creator content to ensure alignment with campaign objectives and brand messaging.

• Develop UGC (user-generated content) ideas to drive community engagement

3. Performance Tracking & Optimization

• Monitor content performance (engagement, reach, conversion KPI)

• Generate insights and recommendations for improvement.

• Optimize content based on data and platforms.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

• 2–4 years of experience in social media, digital content, or campaign execution.

• Strong understanding of social platforms, content trends, and youth digital culture.

• Skilled in writing short, catchy copy.

• Creative thinker with the ability to execute fast-moving content.

• Experience working with KOLs or managing online activations is a plus.