រាយការណ៍ជោគជ័យ

1. Sales Strategy & Execution 

• Develop and execute sales strategies for consumer health products 

• Drive revenue growth across pharmacies, specialty, skin care, baby shop channel 

• Achieve sales targets and expand market penetration in Phnom Penh Kandal and key provinces 

2. Channel & Account Management 

• Recruit key WS pharmacy to be AFC parter as stock point for PP and provinces. 

• Manage relationships with key pharmacy chains, distributors, WS,  and healthcare partners. 

• Negotiate contracts,  and monthly, Quarterly promotional activities, Join Business Plan with MT or E commerce channel. 

• Ensure product availability and compliance within healthcare channels 

3. Channel Expansion 

• Identify and onboard new pharmacy and healthcare partners 

• Ensuring Must Stock List Execution, Right Product at right outlets 

• Defined white space and improve distribution and Maximum availability and visibility of AFC’s products. 

4. Trade Marketing Collaboration 

• Work closely with marketing team to excellent promotions execution and campaigns 

• Ensure effective rollout of merchandising and branding initiatives 

• Provide market feedback to support product development 

5. Team Leadership 

• Lead and manage sales team focused on healthcare channels 

• Provide coaching and training on product knowledge and compliance 

• Set KPIs and monitor performance 

6. Financial Oversight 

•  Manage the General Trade budget, including trade discounts and distributor incentives, Sales Incentive 

•  Oversee credit control and timely collection of payments from SD and wholesalers. 

7. Market Intelligence & Reporting 

• Track market trends, competitor activities, and pricing strategies 

• Analyze sales data and provide insights for business decisions 

• Prepare regular sales forecasts and reports 

• Monitor stock levels, sell-in/sell-out, and inventory turnover 

8. Regulatory & Compliance Awareness 

• Ensure sales practices align with local healthcare regulations 

• Coordinate with regulatory and QA teams when required 

• Maintain proper documentation for healthcare-related sales activities 

• Bachelor’s degree in Business Administration, Marketing, or related field
• Minimum 5–7 years of sales experience in FMCG (preferably confectionery/snacks)
• Strong experience in channel management and key account handling
• Proven track record of achieving sales targets
• Excellent negotiation and communication skills
• Strong leadership and team management abilities
• Strong Technical and Digital Skill