រាយការណ៍ជោគជ័យ

1. Sales Strategy & Execution 

• Develop and implement channel-specific sales strategies for confectionery and snack products 

• Achieve monthly, quarterly, and annual sales targets 

• Identify growth opportunities across General Trade channels including wide space. 

2. SD and WS Management 

• Manage relationships with key customers management. 

• Manager SD performance and stock level. 

• Manage stock freshness and Stock Holding Level  

• Ability to manage PO and SD payment, recruitment, and replacement 

• Negotiate trade agreements, promotions, and shelf placement 

• Identify new business opportunities and potential partnerships 

3. Channel Development 

• Expand distribution network and optimize route-to-market strategy 

• Increase weighted distribution and focus on numeric retail drive 

• Monitor competitor activities and market trends 

• Ensure strong in-store visibility and product availability 

• Ensure team implementation on Must Stock List (MSL) 

4. Team Leadership 

• Lead and coach Area Sales Manager, sales representatives or channel executives 

• Set KPIs and monitor team performance and DMS system 

• Conduct regular field visits and performance reviews 

• Identify team development 

5. Trade Marketing Collaboration 

• Work closely with marketing team to excellent promotions execution and campaigns 

• Ensure effective rollout of merchandising and branding initiatives 

• Provide market feedback to support product development 

6. Reporting & Analysis 

• Analyze sales data and prepare performance reports 

• Monitor stock levels, sell-in/sell-out, and inventory turnover 

• Provide actionable insights to management. 

7. Financial Oversight 

•  Manage the General Trade budget, including trade discounts and distributor incentives, Sales Incentive 

•  Oversee credit control and timely collection of payments from SD and wholesalers. 

• Bachelor’s degree in Business Administration, Marketing, or related field
• Minimum 5–7 years of sales experience in FMCG (preferably confectionery/snacks)
• Strong experience in channel management and key account handling
• Proven track record of achieving sales targets
• Excellent negotiation and communication skills
• Strong leadership and team management abilities
• Strong Technical and Digital Skill