រាយការណ៍ជោគជ័យ

1. Marketing Strategy & Planning

• Develop and implement annual marketing plans and campaigns aligned with business goals.
• Identify market trends, customer preferences, and competitor activities to drive marketing strategies.
• Establish marketing budgets and monitor expenditures to maximize ROI.
• Collaborate with Sales and other departments to support business growth.

2. Brand Management

• Maintain and strengthen the Borey Mekong Land brand identity and positioning.
• Ensure consistency of brand messaging across all channels and marketing materials.
• Develop promotional campaigns to increase brand awareness and customer engagement.

3. Digital Marketing & Lead Generation

• Manage digital marketing channels including Facebook, TikTok, Instagram, YouTube, Google Ads, and company website.
• Plan and optimize online campaigns to generate quality leads and increase conversions.
• Analyze campaign performance and implement improvements based on KPIs and market trends.
• Oversee SEO, SEM, and social media marketing initiatives.

4. Content & Creative Management

• Lead the development of marketing content, including videos, photos, brochures, and promotional materials.
• Work closely with designers, photographers, and content creators to ensure high-quality outputs.
• Ensure content aligns with brand standards and campaign objectives.

5. Event & Campaign Management

• Plan and execute project launches, open houses, exhibitions, roadshows, and promotional events.
• Coordinate with external vendors, agencies, and media partners.
• Evaluate campaign effectiveness and provide post-event reports.

6. Market Research & Competitor Analysis

• Conduct market research and analyze competitors' products, pricing, and promotional activities.
• Identify customer needs and recommend innovative marketing initiatives.
• Monitor industry trends and emerging marketing opportunities.

7. Team Leadership & Management

• Lead, coach, and develop the marketing team to achieve departmental objectives.
• Set KPIs and monitor team performance.
• Foster collaboration and continuous improvement within the department.

8. Reporting & Performance Analysis

• Prepare weekly and monthly marketing reports.
• Monitor campaign performance, lead generation, customer acquisition costs, and conversion rates.
• Provide recommendations to improve marketing effectiveness and ROI.

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Master's Degree or professional certifications in Marketing are an advantage.

Experience

• Minimum 5 years of experience in marketing, with at least 2 years in a managerial position.
• Experience in real estate, property development, or FMCG industries is highly preferred.
• Proven track record in digital marketing and lead generation.

Skills & Competencies

• Strong leadership and team management skills.
• Strategic thinking and analytical abilities.
• Excellent communication and presentation skills.
• Strong understanding of digital marketing platforms and tools.
• Knowledge of SEO, SEM, social media marketing, and content marketing.
• Proficiency in Microsoft Office and marketing analytics tools.
• Ability to work under pressure and manage multiple projects simultaneously.