Vision To be your preferred financial partner of today and generations to come Mission To provide financial services you can trust through our global service standards, making banking simple and secure Core Values Best in Class We are committed to serving our customers with world class products and services supported by our skilled and highly trained staff. Relationship We value relationship with our customer in order to strengthen our loyalty and service. Integrity We uphold the traits of honesty and strong morals to ensure that our customers can trust us and consider us as the right partner for them. Dedicated We are devoted to our purpose, and we will ensure that we will be here for the long haul. Our commitment would be to serve not just Cambodians of today but also the generations to come. Gracious We are what we are because of our customers. We are their partners, and we will always show our gratitude towards our customers in every aspect of our business. Excellence We are a customer-centric institution that will always aim to understand the feelings and predicaments of our customers to ensure that we give them the service that is exactly what they are looking for.