The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies that drive online traffic, brand awareness, and customer engagement. This role oversees campaigns across various digital platforms including social media, search engines, email, and websites, while analyzing performance data to optimize ROI. The manager also collaborates with cross-functional teams to align digital initiatives with overall business goals and ensures consistent brand messaging across all channels.

JOB SCOPE

• The Digital Marketing Manager is responsible for planning and executing comprehensive digital marketing strategies to achieve brand and business objectives. This includes managing end-to-end digital campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, and others.
• This role also monitors and analyzes key performance metrics (KPIs) using tools like Google Analytics and social media insights, making data-driven adjustments to optimize results. Additionally, they develop and maintain the brand’s social media presence through content planning, posting, and active community engagement.

KEY ACCOUNTABILITIES

• Leads the Digital Marketing team, overseeing all activities of the team to ensure proper execution of company plan to deliver objectives
• Manage and oversee campaigns across digital platforms including Google Ads, Facebook, Instagram, YouTube, LinkedIn, TikTok, and others
• Optimize website performance, SEO, and user experience to improve traffic and conversions
• Analyze campaign performance using tools such as Google Analytics, Meta Insights, and other reporting platforms; adjust strategies based on data
• Deploy marketing campaigns and implementation from ideation to execution
• Coordinate sales content and align marketing campaigns with sales initiatives
• Supervise and guide the digital marketing team, providing direction and performance feedback
• Monitor and report on the effectiveness of marketing communications
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Overseeing the company’s marketing budget
• Planning and implementing promotional campaigns
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns in line with the marketing plan
• Stay informed on emerging digital trends, tools, and best practices
• Other tasks assigned by Head of Marketing

Education
•    Bachelor’s or master’s degree in marketing or a related field

Experience
•    At least 7-8 years of working experience in relevant fields

MS Office and Software:
•    Possess good computer skill, being proficient in Digital Social Apps, Ms Excel, Ms Outlook, PowerPoint, and design applications, which will all be necessary for the effective performance of the job, creation of reports, proposals and recommendations.

Other Skills
•    Strategic thinking, effective in handling multiple projects and meeting tight deadlines, be results and detail oriented, be self-starter, be proactive, going beyond the call of duty, be a person of high integrity, be comfortable working in a highly collaborative setting, has an ability to learn and adapt quickly, has exceptionally good problem-solving skills, be an outspoken and comfortable in dealing with partners.
•    Exceptionally good leadership in both people and strategic skill, portraying an ability to influence a cross-functional teams and senior leadership teams as well as stakeholders in a unified direction and with common vision.
•    Confident yet likable and relatable individual who is able to form strong and meaningful relationship with others which will inspire trust and confidence.