Báo cáo thành công

1. Marketing Strategy & Planning

• Develop and implement marketing strategies for non-mall retail stores
• Align marketing plans with business goals and sales targets
• Plan campaigns, promotions, and seasonal activities                                                                                                            

2. Campaign Management

• Execute marketing campaigns across multiple channels (in-store, digital, social media, offline)
• Monitor campaign performance and optimize results
• Coordinate promotional events and product launches                                                                                                          

3. Brand Management

• Ensure consistent brand image across all non-mall locations
• Manage branding materials, signage, and in-store communication
• Strengthen brand awareness and positioning in the market                                                                                         

4. Sales Support & Growth

• Work closely with operations teams to increase store traffic and sales
• Support pricing, promotions, and discount strategies
• Analyze customer behavior and market trends                                                                                                                   

5. Customer Engagement

• Develop initiatives to attract and retain customers
• Plan loyalty programs and customer experience campaigns
• Manage customer feedback and improve satisfaction                                                                                                     

6. Digital Marketing & Communication

• Oversee online marketing channels (Facebook, TikTok, website, etc.)
• Manage content strategy, advertising, and social media campaigns
• Monitor digital engagement and conversion rates                                                                                                                   

7. Market Research & Analysis

• Conduct competitor analysis and market research
• Identify trends and opportunities in retail and FMCG markets
• Use data insights to improve marketing effectiveness                                                                                                            

8. Budget & Performance Management

• Plan and control marketing budgets
• Track ROI of marketing initiatives
• Prepare reports on campaign performance and KPIs                                                                                                                 

9. Cross-Department Coordination

• Collaborate with operations, merchandising, and suppliers
• Coordinate with external agencies and partners
• Support new store openings and expansion projects

• Bachelor’s degree in Marketing, Business Administration, or related field
• 2–3 years of experience in marketing (retail/FMCG preferred)
• Strong knowledge of digital and offline marketing
• Excellent communication and project management skills
• Analytical mindset with ability to interpret data
• Experience managing campaigns and budgets