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Job Description (JD)
Position: Sales Executive (General Trade - GT)
Department

Sales
Reports To
Sales Supervisor / Sales Manager

Job Purpose
To achieve assigned sales targets by developing and maintaining strong relationships with General Trade customers, expanding market coverage, increasing product distribution, and ensuring excellent in-store execution.

Key Responsibilities
Sales & Target Achievement
Achieve monthly sales targets and KPIs.
Increase sales volume and market share within the assigned territory.
Promote company products to existing and new customers.
Execute daily sales visits according to the route plan.
Customer Management
Build and maintain strong relationships with wholesalers, retailers, and distributors.
Identify and develop new business opportunities.
Resolve customer complaints professionally and promptly.
Market Development
Expand product distribution in the assigned area.
Monitor competitors' activities, pricing, and promotions.
Collect and report market intelligence to management.
Merchandising & Product Visibility
Ensure products are properly displayed at customer outlets.
Check product availability and stock levels.
Implement promotional campaigns and merchandising standards.
Collection & Administration
Follow company credit and collection policies.
Ensure timely payment collection from customers.
Prepare daily sales reports, customer visit reports, and market feedback.
Compliance
Follow company policies and procedures.
Maintain company assets and sales documents responsibly.
Perform other duties assigned by the Sales Supervisor or Manager.

Job Requirements
Sales Executive (General Trade - GT)
Education
Bachelor's degree in Business Administration, Marketing, Sales, or a related field is preferred.
Experience
Minimum 1 year of sales experience in FMCG or a trading company.
Fresh graduates with strong communication and selling skills are encouraged to apply.
Knowledge & Skills
Good understanding of General Trade (GT) sales operations.
Strong negotiation and communication skills.
Customer service and relationship management skills.
Basic knowledge of Microsoft Office (Excel, Word, PowerPoint).
Ability to analyze sales performance and market trends.
Problem-solving and time management skills.
Requirements
Willing to travel within the assigned territory.
Possess a valid motorcycle driving license and own transportation.
Honest, responsible, self-motivated, and target-oriented.
Able to work independently and as part of a team.
Able to work under pressure and meet sales targets.
Preferred Qualifications
Experience handling retailers, wholesalers, or distributors.
Familiarity with FMCG products and route sales.
Basic English communication is an advantage.