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WORK ENVINRONMENT

Employees are required to maintain professionalism, grooming standards, confidentiality, teamwork, and exceptional customer service while working in a fast-paced premium vehicles environment aligned with HGB brand standards.

MAJOR RESPONSIBILITIES OF JOB ROLE

a. Dealer Management & Development

• Build and maintain strong working relationships with assigned regional dealers to ensure alignment with company objectives.
• Conduct regular dealer visits to monitor operations, provide coaching, and identify performance improvement opportunities.
• Support onboarding and setup of new dealers, ensuring readiness in operations, staffing, and brand standards.
• Assist dealers in developing local business plans, sales strategies, and customer engagement initiatives.
• Provide ongoing training and guidance to dealer sales teams on product knowledge and sales techniques.
• Ensure dealers comply with company policies, SOPs, and commercial guidelines.

b. Sales Target Achievement

• Drive dealer sales performance to achieve monthly, quarterly, and annual sales targets.
• Monitor key performance indicators (sales volume, stock turnover, conversion rates) and take corrective actions.
• Support dealers in demand planning and inventory management to ensure optimal stock availability.
• Identify sales opportunities in regional markets and implement action plans to maximize growth.
• Collaborate with dealers to improve retail execution and increase customer conversion rates.
• Track dealer performance regularly and provide clear, data-driven feedback to improve results.

c. Marketing & Brand Promotion

• Support implementation of marketing campaigns and promotional activities at dealer level.
• Assist dealers in organizing local events, test rides, and brand activations to drive customer traffic.
• Ensure consistent application of Vespa brand guidelines in all dealer marketing materials and activities.
• Encourage dealers to leverage digital platforms and social media for lead generation.
• Provide insights and feedback on campaign effectiveness and customer response.
• Strengthen Vespa brand visibility and positioning in provincial markets.

d. Reporting & Market Analysis

• Collect and analyze dealer sales data, market trends, and competitor activities.
• Prepare regular reports on dealer performance, sales forecasts, and market insights.
• Maintain accurate records of dealer visits, action plans, and follow-up activities.
• Identify risks, challenges, and growth opportunities within assigned regions.
• Provide recommendations to management for improving dealer performance and market strategy.
• Utilize CRM and reporting tools to track performance and support decision-making.

a. Qualification

• Bachelor’s Degree in Business Administration, Marketing, Sales, or related field.
• Additional training in sales, dealer operations, or automotive business is an advantage.

b. Professional Experience

• Minimum 3–5 years of experience in sales, dealer coordination, or field operations, preferably in automotive or 2-wheeler industry.
• Experience working with dealer networks or managing provincial markets is highly preferred.
• Proven ability to support sales growth and manage multiple stakeholders.