The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies to enhance the company’s brand presence, drive customer engagement, and increase sales. This role requires a combination of strategic thinking and creative execution to develop effective marketing campaigns that align with the company’s objectives. The Marketing Manager will lead a team, collaborate with cross-functional departments, and manage budgets to ensure the successful promotion of products and services in the market. 

1. Marketing Strategy and Planning 
- Develop and implement comprehensive marketing strategies to increase brand 
awareness, customer acquisition, and retention. 
- Conduct market research to identify new opportunities, trends, consumer insights, and 
competitor activities. 
- Define and segment target audiences to tailor marketing efforts for maximum impact. 
- Work closely with senior management to align marketing strategies with overall business 
goals. 
- Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies 
accordingly to optimize performance. 
2. Campaign Management 
- Lead the planning, execution, and monitoring of integrated marketing campaigns across 
various channels, including digital, print, events, and media. 
- Collaborate with teams to develop marketing materials, including advertisements, 
brochures, social media posts, and content for campaigns. 
- Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social 
media campaigns, ensuring they align with the overall marketing plan. 
- Manage product launches and promotional events, coordinating with sales, operations, 
and other departments for seamless execution. 
3. Brand Management 
- Ensure consistency in brand messaging and visual identity across all marketing materials 
and communications. 

- Develop and maintain brand guidelines, ensuring all communications align with the 
company’s vision and values. 
- Monitor brand health and customer perception, making recommendations for brand 
positioning and enhancements. 
4. Budget and Resource Management 
- Develop and manage the marketing budget, ensuring cost-effective use of resources and 
timely execution of marketing plans. 
- Track marketing spending, analyze ROI, and provide recommendations for budget 
reallocation as necessary. 
- Negotiate contracts with external vendors, agencies, and media outlets to optimize 
marketing efforts. 
5. Reporting and Analytics 
- Use marketing analytics tools to track campaign performance, measure KPIs, and generate 
insights. 
- Prepare regular reports on the effectiveness of marketing initiatives, sales impact, and 
customer feedback. 
- Present marketing performance and future strategies to senior management and other 
stakeholders. 
6. Team Leadership and Development 
- Lead, mentor, and manage the marketing team, providing guidance and professional 
development opportunities. 
- Delegate tasks and responsibilities effectively to ensure projects are completed on time 
and within budget. 
7. Any other tasks that may be assigned by the Head of Sales and Management from time to time.

1. Bachelor’s degree in Sales, Marketing, or business management or related 
2. 5+ years of experience in marketing, with at least 2 years in a management or leadership role. 
3. Proven track record in developing and executing successful marketing strategies in the FMCG, 
beverage, or related industries. 
4. Experience with both traditional and digital marketing, including social media, email marketing, 
content marketing, and SEO. 

KPI

1. Achievement of marketing campaign objectives (e.g., lead generation, sales, brand awareness).
2. Growth in customer engagement across digital channels (social media, email, website). 
3. Brand equity and market share improvement. 
4. ROI of marketing spend and budget adherence. 
5. Team performance and professional development.