中文
Trade Marketing Manager
(Trade Marketing)
经验水平
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就业行业
最低教育水平
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职位描述
A Fantastic Opportunity for ...
The Trade Marketing Manager drives an in-market brand presence through strategic campaigns, merchandising, and customer insights. This role bridges B2B and B2C efforts to boost visibility, engagement, and sales performance.
•Lead the planning and execution of trade marketing activities to drive brand presence across B2B and B2C channels.•Conduct market research and analyze customer insights to shape campaign direction and retail strategies.•Implement merchandising and visibility programs to enhance product exposure and in-store execution.•Track campaign performance, sales outcomes, and budget utilization, adjusting strategies where necessary.•Coordinate content and promotional planning to align with target audiences and business objectives.
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职位要求
•Bachelor’s degree in Marketing, Business Administration, or a related field.•Minimum 3–5 years of trade marketing or brand activation experience, preferably in FMCG or tobacco.•Strong analytical skills and ability to translate data into actionable marketing strategies.•Excellent communication and stakeholder management abilities across B2B and B2C settings.•Proven experience in field execution, visual merchandising, and campaign planning.
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