We are looking for a creative and detail-oriented Digital Marketing Officer specialized in content writing to develop engaging and effective content across our digital channels. This role will support marketing campaigns by producing high-quality written materials that attract, inform, and engage our target audience.

Key Responsibilities:

• Create, edit, and publish compelling content for websites, blogs, social media, email campaigns, and other digital platforms.

• Collaborate with the marketing team to develop content strategies aligned with business goals.

• Research industry-related topics to produce relevant and accurate content.

• Optimize content for SEO to improve organic search rankings and website traffic.

• Manage and update content calendars to ensure timely delivery of marketing materials.

• Monitor and analyze content performance and suggest improvements based on metrics.

• Assist with the creation of marketing collateral such as newsletters, brochures, and press releases.

• Stay up-to-date with digital marketing trends and content best practices.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Proven experience (2+ years) in digital marketing with a focus on content writing.

• Excellent writing, editing, and proofreading skills with attention to detail.

• Understanding of SEO principles and content optimization techniques.

• Familiarity with social media platforms, content management systems (CMS), and digital marketing tools.

• Strong research skills and ability to produce accurate and engaging content.

• Good organizational and time-management skills to handle multiple projects.

• Creative mindset with the ability to adapt content style to different audiences.