Reported successfully

Campaign Planning & Management
• Plan and manage integrated campaigns, including timelines and deliverables.
• Set and control campaign budgets and KPIs.
• Ensure launch readiness before each campaign goes live.
Paid Media Execution & Optimization
• Set up, manage, and optimize paid digital campaigns, primarily on Meta Ads (Facebook & Instagram).
• Run other approved paid channels as required.
• Manage audience targeting and control spend against budget.
Performance Monitoring & Analysis
• Monitor campaign performance across reach, engagement, traffic, leads, conversions, and ROAS (where trackable).
• Analyze results and recommend actions to improve performance.
Cross-Functional Coordination
• Coordinate campaign execution with content, design, multimedia, social media, and other cross-functional teams.
Reporting & Data Management
• Maintain accurate campaign, paid-media, budget, and KPI data.
• Prepare clear weekly and monthly reports.
• Document post-campaign learnings.

• Experience: approximately 3–5 years in digital marketing, campaign management, or a related role; proven hands-on ownership
of digital campaigns preferred.
• Industry: experience in F&B, FMCG, retail, hospitality, agency, or multi-brand environments is an advantage.
• Core skills: campaign planning and project coordination; Meta Ads Manager and paid-media optimization; audience targeting and
budget control; digital analytics and KPI reporting.
• Strong proficiency in Google Sheets/Excel.
• Tools & platforms: Meta Ads Manager, Facebook, Instagram, TikTok, Google Sheets/Excel, Google Business Profile, LinkedIn
and other approved paid channels, campaign/project tracking tools, marketing dashboards, and reporting platforms.