រាយការណ៍ជោគជ័យ

The CLM team is the revenue growth engine for Smart Axiata, housed within marketing. The nature of the work is inter-disciplinary, a combination of understanding advanced analytics, customer segmentation, marketing strategy and company’s positioning.

Get to know the role
The role is a balance of using data analysis to gain actionable insights (customer segmentation, churn analysis, incentive optimization) and working cross functionally to drive campaigns execution.

Role & Responsibilities

• Design campaigns based on retention / monetization plans identified with objective to reduce churn rate & increasing demand
• Assist CLM Manager to develop relevant retention / monetization campaigns & initia-tives based on customers’ usage behavior (developing hypothesis, validating potential demand, developing business case and designing offers)
• Execute and manage campaigns launched end-to-end, focusing on process automation
• Monitor & track campaigns performance to ensure campaign effectiveness
• Ensure post campaign diagnosis is done to evaluate campaign and to ensure continuous learnings for future campaigns
• Assist the CLM product manager in day-to-day CLM operations

Education & Qualification:

• Bachelor’s degree in Marketing, Business, Economics, Finance, Analytics or relevant fields
• Working Experience:
• Young graduates with <2 years’ work experience

Specific Skills:

• Analytical with the passion of translating customers’ insights to impact via personalized campaigns
• Strong ownership to lead end-to-end project management
• Abilities in planning, prioritizing and organizing work effectively within a team
• Open outlook, ready to embrace unfamiliar challenges to get things done