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Administration
• Ensures efficient and effective management of the marketing / sales division towards attainment of overall company objectives and operational goals..
• Analyze market trends, demand segments, and competition to optimize pricing and inventory management
• Develops, communicated and enforces policies, priorities, procedures and administrative standards.
• Defines job authorities, assigns accounts and market segment responsibilities.
• Set individual goals and establishes standards of performance.
• Solicits sales personally on selected accounts to increase business and support good customer relations.
• Interprets market research data.
• Maintain an ongoing competitive analysis of the group and travel industry in local marketplace.
• Ensures that current, accurate and relevant marketing/sales management data are readily available to support and document decision-making processes.
• Produces reports, statistics and related information for higher level authority as requested.
• Acts in a consultative capacity to the General Manager and other members of the Executive Committee on Marketing/Sales issues.
Financial and Revenue Responsibilities
• Prepares and presents profit plan / budget to approving authorities.
• Drive revenue performance (RevPAR, ADR, occupancy)
• Oversee the development of annual budgets and forecasts in collaboration with other department heads.
• Monitor and controls expenditures. Identifies significant deviation(s) and determines reasons for the same.
• Authorizes deviations or takes corrective action to stay within budget allocated to ensure that results produced continue to justify fund expended.
• Establishes and maintains accurate forecasting procedures.
• Controls public space inventory so that combined group-catering events generate maximum revenues per available room.
Training and Human Resources
• Provides direction, leadership and support to division staff.
• Lead, mentor, and motivate a high-performing sales team to meet and exceed targets
• Plans, supervises and evaluates work.
• Provides training and creates opportunities for growth and development.
• Approves all personnel actions, including promotions, demotions, discipline and involuntary terminations.
• Provides advice and guidance to ensure optimal marketing effectiveness.
• Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation.
• Treat complaints of harassment and discrimination promptly and confidentially.
• Treat customers and colleagues from all cultural groups with respect and sensitivity.
• Identify and deal with issues which may cause cross cultural conflict or misunderstanding.
Guest Service Responsibilities
• Develop active communications and close rapport with Convention and Visitors Bureaus, Accor Corporate Sales Offices, planner associations and other sources of sales information and support.
• Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
• Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
• Lead the ideation and execution of immersive guest experiences that bring the brand’s adventure, wellness and lifestyle philosophy to life.
• Develops, implements and evaluated short-term tactics and long-range marketing/sales plans and programs focused on customer needs and expectations.
• Identifies and researches practical and academic trends as they relate to the hospitality industry.
• Manages caterings/banquet and convention service functions to ensure high degree of customer satisfaction and promote return/future business.
• Personally solicits feedback from meeting planners, group members and local catering clients on quality of service provided.
Sales and Marketing Responsibilities
• Direct the Sales & Marketing department to achieve objectives established in the Organization’s Strategic Plan.
• Develops strategies for forecasting and analyzing marketing/sales needs and developing effective product responses, delivery systems and methods for measuring and evaluating results.
• Develop and implement commercial strategies for the hotel.
• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Create and implement integrated marketing plans, including digital marketing, social media, and promotional events
• Ensure alignment of sales and marketing expenses with the annual business plan and hotel profitability
• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set.
• Identifies the need for timely adjustment of marketing plans and priorities to meet changing economic and competitive conditions.
• Directs the development of effective public relations, advertising and promotional campaigns utilizing a variety of media resources to support the organization in reaching its states objectives.
• Develops systems to measure and evaluate the effectiveness of media campaigns, the utilization, acceptance and consumer popularity of new/improved product lines and the net effect on the property’s position in terms of increasing competitive advantage.
• Plans, develops and executes marketing plan to provide direction and a specific plan of action.
• Develops new and/or improved products to improve competitive position and maximize profitability.
• Promoted marketing awareness and communicate marketing objectives to support achievement of plan and sales goals.
• Plans, manages and evaluates the financial operations of Marketing / Sales division to ensure cost effectiveness and optimum utilization of resources.
Miscellaneous
• Maintains active role in community, civic and industry organizations to promote property resources. • Conducts or manages research and/or telemarketing efforts to develop new group business, to better understand competitive activity and to penetrate and develop new markets.
• Confers with executive managers vis-à-vis comprehensive product development/marketing needs, methodologies and resources, to promote acceptance of new/improved products, to solicit feedback and to coordinate various phases of overall marketing/sales efforts.
• Maintains an awareness of community and national, political, economic and social factors which impact profit objectives in the hospitality industry.
• Coordinates inter-hotel assistance for serving group business.
• All Heartists are required to comply with every reasonable request from their hierarchical supervisor(s) within an amount of time that it takes to comply under normal circumstances.
• All Heartists may be assigned to other duties in the hotel as and when required by business levels.
Health and Safety
• Ensure that all potential and real Hazards are reported immediately and rectified
• Be fully conversant with all departmental Fire, Emergency and Bomb procedures
• Ensure that all emergency procedures are rehearsed, implemented and enforced to provide for the security and safety of guests and employees
• Ensure the safety of the persons and the property of all within the premises by fairly applying Hotel Regulations by strict adherence to existing laws, statutes etc.
• Ensure all staff within the department work in a manner which is safe and unlikely to give risk of harm or injury to selves or others
• Use safe manual handling techniques and practise safe work habits following Accor Health, Safety and Environment policies, maintain procedures to minimise our impact on the environment and prevent pollution.