Sales Strategy and Execution:

• Implement effective sales strategies to drive business growth by translating monthly CD priorities & company strategy into great execution.

• Set sales targets and objectives for the assigned distributors and monitor the performance of the sales team to ensure targets are achieved.

• Provide clear guidance and support to front liners (distributor sales team) and identifying sales opportunities, negotiating deals, and closing sales.

• Conduct regular market visits to monitor in-store product availability, visibility, promotional & monthly campaign activities.

• Monitoring sales activation and support all MDM program to build brand penetration and increase market share. 

• Analyze market data and sales reports to identify trends, gaps, and spot on opportunities through channel, category lens to maximize sales.

Team Management and Development:

• Work with distributor team to recruit, train, and motivate a high-performing sales team.

• Set clear performance expectations and conduct regular performance evaluations.

• Provide coaching, guidance, and feedback to maximize individual and team performance.

• Foster a positive and collaborative team environment.

Customer Relationship Management:

• Build and maintain strong relationships with key customers and business partners.

• Monitor customer satisfaction levels and promptly address any concerns or issues.

• Stay updated on market trends, customer preferences, and competitor activities to identify new business opportunities.

Territory and Outlet Management:

• Develop and implement effective outlets coverage (direct & controlled stores), giving clear direction and monitoring to ensure right PJP/ frequency setting in assigned distributors.

• Build strong fundamentals of sales through FCS (Field Capability Score) KPIs improvement.

Sales Reporting and ROI/ Working Capital Analysis:

• Prepare accurate sales forecasts, promotion plan and reports.

• Analyze sales data, market trends, and competitor performance to identify areas for improvement and develop appropriate action plans.

• Join monthly business review with distributor to identify gap and opportunity, ensure all monthly KPIs are delivered as plan. 

• Support RSMs on distributor ROI data and working capital analysis, to ensure stability of good cash flow management, and healthy profitability.

• Bachelor's degree in a relevant field.

• 5+ years of experience in sales or related roles, preferably in the FMCG industry.

• Strong fundamental of sales operation and great discipline in execution leading.

• Proven track record of achieving sales targets and driving business growth.

• Excellent team management and leadership abilities.

• Strong customer relationship management skills.

• Analytical mindset with the ability to interpret sales data and market trends.

• Effective communication and negotiation skills.

• High commitment, great discipline, resilience, result-oriented and able to work under pressure.

• Familiarity with sales reporting and analysis.

• Adaptability and willingness to travel within the assigned area.