A Big Opportunity for ...
The Senior Marcom Manager is responsible for translating Artisans Angkor's brand strategy and creative vision into integrated marketing plans that strengthen the company's position as Cambodia's leading lifestyle luxury brand.
Working under the brand and creative direction of the Creative & Brand Director, the Senior Marcom Manager develops, implements, and evaluates marketing initiatives that build brand awareness, strengthens customer engagement, drive retail performance, increases visitation to Artisans Angkor's cultural sites, and supports the organization's commercial objectives.
The role works collaboratively across Retail, Product Development, Tourism Experiences, Business
Development, and Operations to ensure that all marketing activities consistently reflect Artisans Angkor's brand identity while delivering measurable business results.
Strategic Market Focus:
The Senior Marcom Manager develops marketing plans and campaigns across two strategic markets:
1. Domestic Market:
Position Artisans Angkor as Cambodia's leading lifestyle and cultural luxury brand by increasing engagement with Cambodian consumers, expatriate residents, corporate clients, and local institutions.
Marketing priorities include:
▪ Growing brand awareness and customer loyalty.
▪ Increasing retail traffic and repeat purchases.
▪ Supporting product launches, seasonal campaigns, and local events.
▪ Building partnerships with businesses, hospitality partners, cultural institutions, and corporate organizations.
▪ Making Artisans Angkor's first and #1 luxury lifestyle brand.
2. International Tourism Market: Position Artisans Angkor as one of Cambodia's premier cultural
destinations and cultrual luxury shopping experiences for international visitors.
Marketing priorities include:
▪ Increasing visitation to boutiques, the Living Museum of Khmer Craftsmanship, and the
Angkor Silk Farm.
▪ Supporting airport retail and tourism-focused commercial channels.
▪ Developing partnerships with hotels, airlines, airports, tour operators, destination management
companies, and tourism authorities.
▪ Delivering multilingual marketing campaigns for priority international markets.
▪ Strengthening Artisans Angkor's reputation as an authentic Cambodian cultural experience.
Key Responsibilities:
1. Marketing Strategy & Planning
▪ Translate the brand strategy established by the Creative & Brand Director into annual and
quarterly marketing plans.
▪ Develop integrated marketing campaigns aligned with commercial objectives.
▪ Prepare annual marketing budgets, campaign calendars, and implementation plans.
▪ Define marketing KPIs and evaluate campaign performance.
▪ Present marketing plans and results to senior management.
2. Integrated Marketing Campaigns
▪ Plan and deliver integrated campaigns across retail, tourism, digital, events, public relations,
and partnerships.
▪ Coordinate product launches, seasonal campaigns, and promotional initiatives.
▪ Ensure consistency across all customer touchpoints.
3. Retail & Visitor Experience Marketing
▪ Develop marketing initiatives that increase retail traffic and sales.
▪ Support marketing for Artisans Angkor's boutiques, airport retail, and visitor experiences.
▪ Collaborate with Retail and Tourism teams to enhance the customer journey and visitor experience.
4. Digital Marketing & Customer Engagement
▪ Lead digital marketing initiatives across web, social media, email marketing, and CRM.
▪ Improve customer acquisition, engagement, retention, and online conversion.
▪ Monitor digital performance and optimize campaigns based on analytics.
5. Storytelling, Content & Communications
▪ Develop compelling marketing content that celebrates Khmer craftsmanship, artisans, heritage,
creativity, and sustainability.
▪ Oversee content production across photography, video, editorial, and digital platforms.
▪ Ensure all communications align with the creative direction and brand standards established by
the Creative & Brand Director.
6. Public Relations, Partnerships & Events
▪ Build strategic relationships with media, tourism stakeholders, hospitality partners, cultural
institutions, designers, and influencers.
▪ Coordinate press activities, brand partnerships, exhibitions, trade fairs, and promotional
events.
▪ Deliver premium brand experiences that reinforce Artisans Angkor's market positioning.
7. Marketing Performance & Insights
▪ Conduct market research and monitor customer trends.
▪ Track campaign effectiveness and return on marketing investment.
▪ Produce regular performance reports and recommend continuous improvements.
8. Leadership & Team Development
▪ Lead, mentor, and develop the marketing team.
▪ Manage external agencies and creative partners.
▪ Foster collaboration, innovation, accountability, and continuous improvement across the marketing function.