A Big Opportunity for ...
Position Summary
The Content Creator is responsible for researching, writing, and producing high-quality content across all Making It Easy service lines. You will transform complex business, tax, accounting, HR, and legal topics into clear, engaging, and accurate content that educates clients and attracts new business.
You will focus on Production (Scripting, Filming, Writing), working alongside a Video Editor (who handles the editing) and a Digital Marketing Executive (who handles distribution). You are the bridge between our technical experts and our audience.
* Key Responsibilities
1. VIDEO SCRIPTING & PRODUCTION
• Scriptwriting: Write engaging scripts for Short-Form (TikTok/Reels) and Long-Form videos for our CEO and Service Experts.
• Event & Outdoor Filming: Capture raw footage during company events or outdoor activities using a phone or camera. (Our Video Editor handles the editing.)
• Indoor Shoots: Coordinate with the Video Editor to set up the studio/lighting and help the speakers feel comfortable during recording.
• Event Interviews: Conduct on-camera interviews with clients, partners, and attendees during events to capture authentic testimonials and insights.
2. ARTICLE WRITING & SEO
• Article Writing: Write professional blog posts about business updates and company services.
• SEO: Research and include relevant keywords to ensure our articles rank on Google.
• Guides & Whitepapers: Create in-depth downloadable that generate leads and position Making It Easy as the industry authority.
3. SOCIAL MEDIA CONTENT
• Copywriting: Write catchy, professional captions and headlines for all social media channels.
• Content Planning: Work with the team to brainstorm ideas that fit our brand voice.
4. AD COPY & DIGITAL CONTENT
• Ad Copywriting: Write conversion-focused copy for Facebook Ads, Google Ads, and LinkedIn campaigns—including multiple headline variations and CTAs
• Landing Pages: Write persuasive landing page copy for campaigns when requested.
• Email Marketing: Write email campaign content, newsletters, and nurturing sequences based on plans from the Digital Marketing Executive.
5. SALES SUPPORT MATERIALS
• Case Studies: Write "Success Stories" about our clients to help the Sales team close deals.
• Sales Tools: Assist in writing brochures, service guides, and proposal content when needed.
6. RESEARCH & EXPERT COLLABORATION
• Internal Interviews: Schedule regular sessions with our Tax, HR, and Legal experts to gather accurate information—translating their expertise into content.
• Market Watch: Monitor competitor content and industry trends to identify content opportunities.
• Accuracy First: Verify all technical information with the relevant experts before publication.
7. BRAND VOICE & QUALITY
• Brand Guardian: Ensure all content follows Making It Easy's voice
• Proofreading: Review all content thoroughly before delivery to ensure grammatical excellence in English and Khmer.
• Consistency: Adapt tone based on audience and platform while maintaining brand standards across all content formats.
8. CONTENT ORGANIZATION
• File Management: Maintain organized content files with clear naming conventions and version control.
• Templates: Build and maintain writing templates for recurring formats (articles, scripts, case studies) to work more efficiently.
• Tracking: Update content status (In Progress, In Review, Completed) and communicate proactively on deadlines.
9. INTERNAL COMMUNICATIONS (Occasional)
• Announcements: Write internal communications for policy updates, new services, and company news when requested.
• Training Materials: Support onboarding and training documentation when needed.