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1. Campaign Coordinator & Lead:

• Leads the planning and execution of all branding and marketing campaigns across passengers, both online (including in-app) and offline channels.

• The team plays a central role in strengthening brand presence, increasing user activity, and supporting Go-To-Market (GTM) initiatives across internal divisions.

• Plan, coordinate and execute branding campaigns aligned with company goals.

• Develop and manage passenger campaigns across key lifecycle stages (acquisition, engagement, retention).

• Collaborate with stakeholders over GTM plans to support:

• Growth team (new user, new service launches, city expansion)
• CVM team (loyalty program, retention program campaigns)
• Partnership team (co-branded & branded strategic partner promotions)

• Develop driver campaign and coordinate with Operation, Legal to ensure smooth campaign execution focusing driver retention campaign for the vehicle sticker market share.

2. Content Marketing:

• Lead content marketing initiatives across in-app platforms and offline touchpoints (UGC, digital content, in-app content, POSM).

• Develop and oversee content and copywriting across all marketing touchpoints.

• Monitor marketing trends and stay up to date.

• Coordinate with external stakeholders including agencies (KOL, Press Production) for content marketing delivery..

• Bachelor’s degree in Marketing, Business Management, or related field.

• 4+ years of experience in project management, marketing coordination or related roles is preferred.

• Familiarity with project management tools (e.g., ClickUp, Trello) and marketing analytics tools.

• Strong communication, organizational, and multitasking skills, attention to details.