Content Production

• Plan, create, and edit high-quality photos and videos of bakery products, promotions, and events.
• Write creative and appealing captions, product descriptions, and brand stories.
• Design visual content (banners, posters, reels, infographics) for online and offline use.

Social Media & Digital Marketing

• Manage and publish content on social media platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Engage with followers, respond to comments/messages, and build online community interaction.
• Track trends in the F&B and bakery industry to create relevant and viral content.

Campaign & Brand Support

• Collaborate with the Marketing team to support promotional campaigns, product launches, and seasonal offerings.
• Assist in developing creative storytelling to highlight the bakery’s unique selling points.
• Ensure brand consistency across all content.

Analytics & Improvement

• Monitor content performance and provide regular reports on engagement, reach, and conversion.
• Suggest improvements based on insights and customer feedback.

•      Bachelor’s degree in Marketing, Media, Communications, Design, or related field (preferred).
•      3 years of experience in content creation, social media management, or digital marketing. Experience in the food & beverage or bakery/café industry is an advantage.
•      Strong photography and videography skills (product styling knowledge is a plus).
•      Proficiency in graphic design and editing tools (Adobe Creative Suite, Canva, CapCut, etc.).
•      Creative copywriting skills with attention to detail.
•      Knowledge of social media algorithms and content trends.
•      Ability to multitask and work under tight deadlines.