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Job Summary
Marketing Team Leader drives brand growth, campaign performance, and customer engagement across digital and offline channels. This role leads a creative, data-driven team to deliver impactful marketing initiatives that support business goals and strengthen market presence.

Key Responsibilities
● Lead and coordinate marketing campaigns from planning to execution across multiple channels.
● Develop brand messaging, promotional activities, and content strategies to boost awareness and growth.
● Monitor campaign performance, analyze results, and recommend improvements based on key metrics.
● Collaborate with sales, product, and operations teams to align marketing plans with business needs.
● Manage team workflow, assign priorities, and support staff development to ensure strong delivery.
● Oversee marketing materials, events, partnerships, and digital activities to maximize impact.
● Track market trends and competitors to identify new opportunities for customer engagement.

● Bachelor's degree in Marketing, Business, Communications, or a related field.
● 3-5 year experience in marketing, brand management, or campaign leadership.
● Strong knowledge of digital marketing, content creation, and performance tracking.
● Excellent communication, presentation, and interpersonal skills.
● Ability to lead a team, manage priorities, and work effectively under deadlines.
● Strong analytical mindset with the ability to use data to improve marketing results.
● Creative, proactive, and adaptable in a fast-paced environment.
● Experience in banking, insurance, microfinance, or financial services is an advantage.