• Own and drive website and app traffic growth for PropertyHub • Develop and execute the monthly traffic strategy across SEO, social media, AI search, paid campaigns, and content distribution • Plan and manage the content calendar across all channels • Manage the outsourced content agency and coordinate with video creators and designers • Manage and grow official channels on Facebook, TikTok, YouTube, Telegram, and LinkedIn • Plan and run advertising campaigns to drive quality traffic and leads • Monitor SEO performance, search rankings, and AI search visibility • Analyze Google Analytics and Google Search Console data to guide traffic and content decisions • Work with software developers to improve landing pages and conversion rates • Build and maintain partnerships with influencers and property companies to expand reach • Prepare and submit weekly, monthly, and quarterly KPI reports • Follow company policies and perform other duties as assigned Key Measurement Areas • Organic and direct traffic growth • Returning users • Search ranking performance • Leads generated • AI search mentions • Social engagement Key Challenges • Growing traffic and leads in a highly competitive digital property market • Balancing multiple growth channels (SEO, social media, paid campaigns, partnerships) with limited resources • Managing external agencies, creators, and partners to deliver consistent quality and output • Adapting to fast-changing platform algorithms, AI search behavior, and digital marketing trends Decision Making Authority • As per direction from the PropertyHub CEO
• Deliver high-level customer service and professional consultation to landlords, developers, and prospective tenants • Source, onboard, and manage retail and commercial leasing listings (shops, offices, F&B spaces, showrooms, warehouses) to ensure a strong and competitive portfolio • Maintain accurate and up-to-date property, landlord, and tenant databases • Promote leasable spaces through both offline and digital channels (e.g., social media, property platforms, broker networks) • Handle tenant inquiries, site visits, follow-ups, and lease negotiations to close deals effectively • Monitor and report customer feedback, inquiries, and complaints to the Leasing Supervisor/Manager • Ensure accuracy of property details including rental rates, unit size, availability, fit-out condition, and key selling points • Prepare and submit daily, weekly, and monthly leasing and listing reports • Coordinate with internal teams (marketing, operations, legal, etc.) to support leasing activities and lease documentation • Stay updated on market rental trends, competitor activities, and new retail and commercial developments • Follow company policies and perform other duties as assigned Key Measurement Areas • Leasing performance (number of leases closed and rental value) • Number and quality of retail and commercial listings secured • Customer satisfaction and service quality • Accuracy of property, landlord, and tenant data • Effectiveness in negotiation and deal closing • Problem-solving and responsiveness Key Challenges • Managing diverse clients including landlords, business tenants, and franchise operators with different expectations • Balancing both leasing targets and listing acquisition responsibilities • Matching tenant business requirements with suitable spaces in a fast-moving and highly competitive leasing market • Ensuring accuracy and reliability of listing information (rates, terms, and availability) in a dynamic environment Decision Making Authority • As per direction from the Leasing Manager