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- Develop and execute the companys commercial strategy to achieve revenue, market share, and profitability targets.
- Oversee and lead the sales network through Area Manager to drive portfolio growth and maintain credit quality.
- Direct the marketing team to design and implement campaigns, promotions, and dealer engagement activities.
- Build and maintain strong relationships with key dealers, suppliers, and strategic partners. Ensure internal and external communications are managed within policy and are approopriate for the audience.
- Monitor competitor activities, market trends, and customer needs to identify business opportunities.
- Align marketing and sales strategies to ensure consistent lead generation and conversion.
- Set clear KPIs for Area Managers and the Marketing team, and regularly review performance.
- Lead, coach, and develop the commercial team, fostering a high-performance and customer-focused culture.
- Provide training and professional development opportunities to strengthen team capabilities.
- Monitor early delinquency trends and implement corrective actions with Area Manager.
- Ensure all commercial activities comply with regulatory requirements, including AML and KYC standards.
- Promote responsible lending practices and compliance with all legal and regulatory requirements.
- Lead annual budget planning for sales and marketing functions, aligning with overall corporate objectives.
- Collaborate with Finance, Operations, and Risk teams to deliver smooth and efficient leasing operations.
- Report to the Managing Director on commercial performance, market conditions, and strategic initiatives.
- Responsible also for product development.