JOB SUMMARY Manager, Brand Marketing oversees all activities of Brand and Content team; and reports directly to the Head of Marketing. The Manager, Brand Marketing provides Brand management and Marketing Content development and production; and supports the business in advancing overall marketing goals and objectives. S/he partners with various departments in maximizing brand performances, revenue, improving decision-making, and ultimately driving Brand Management effectiveness and efficiency across communication channels and customer segments. The Manager, Brand Marketing must have strong brand and marketing management skills, communication skills, and have a hands-on approach in delivering results. JOB SCOPE Manages Brand Health through Brand Performance monitoring, develops and implements brand strategy and plan to continue build brand equity and address all brand bottlenecks across all stages of customer disposition funnel. Develops and executes Content strategy, plan and production for all communication channels and touchpoints, ensuring that these are being effectively implemented in order to meet customer needs and wants. Other scopes are inclusive of management of Brand, Creative and Design team and ensuring effective resources and capabilities to deliver Brand and overall marketing objectives. KEY ACCOUNTABILITIES Leads the Brand & Content and Design team, overseeing all activities of the team to ensure proper execution of company plan to deliver objectives Supervises Brand & Content and Design personnel and ensuring accurate execution of their duties. Acts as a mentor to key members and talents to encourage their professional growth, and to ready them for the succession of higher positions in the future Develops and implements annual and seasonal Brand and Content strategy and plan in order to maximize brand performance, brand share, market share, revenue and profitability growth; and spearheads the Brand Performance Management and Content Production for concept to design and roll-out Leads the creation of Brand guideline, assets, briefs creatives and sourcing marketing service providers and resources when requires. Creates and executes thematic Social Media content marketing and initiating content marketing campaigns to reach targets Inspires creativity and leads the design team to produce outstanding marketing collaterals and communication materials to meet everlasting customer expectation Optimizes existing performing activities and continuously tests new and crazyx campaigns to uncover untapped brand potential Manages Brand and Content budget and produces cycle calendar, brand reports, market intelligent reports in a complete, accurate, and timely manner Additionally, plays an active role in the optimization of Marketing management systems and processes Handles end to end projects efficiently and timely, based on the budget given Executes, monitors, tracks, optimizes and evaluates cycle activities and brand campaigns to propose improvement plans and execution to deliver company plan objectives Provide recommendations and solutions to further enhance Brand performance. This includes a detailed understanding of customer behavior, utilizing and recommending appropriate market information tools and research to assist in implementing strategy Works closely across teams to foster strong team work spirit in driving both Offline and Online Brand and Content initiatives Collaborates with relevant stakeholders in ensuring accurate representation and maintenance high level of business integrity in the industry by ensuring compliance with legislation and internal policy Other tasks assigned by Head of Marketing
The Senior Officer, Ticket Operation, is mainly responsible for handling tour ticket booking (GIT/FIT) both as plan and ad hoc from Destination Operation, providing the best available tour ticket options in flight schedule preference and cost efficiency. JOB SCOPE Within World Pop Travel & Tour Group Co., Ltd., this role is responsible for executing and managing tour ticket booking operations (GIT/FIT) for TSS, TSP, and MICE segments. The Senior Officer ensures timely and accurate bookings in alignment with operational plans and supports cost-effective travel arrangements by coordinating with ticket suppliers and internal departments. KEY ACCOUNTABILITIES Handle GIT & FIT ticket booking of assigned destinations for TSS, TSP & MICE Negotiate with ticket suppliers for the best available cost & conditions Collaborates with Destination Operation team, Sales & Service in controlling the ticket deadlines, ensuring that all tour tickets are well utilized for efficient cost optimization Check & provide ticket fares & flight information as request from Dest. Op, Sales & Service. Assign flight seats for tour customers Control multiple airline B2B accounts’ balances & its ticketing reports Input ticket booking information in GIP & GIT Daily update master list report in share drive Daily update ticketing summary to FND Prepare monthly tour ticketing report Other tasks assigned by immediate supervisor
The Head of Operation is responsible for the organization’s daily operations, including reservations and quotations of tour & ticketing, visa application, and travel coordination. This includes developing protocols and safety standards to ensure smooth operations using financial, people and resource management. S/he is resourceful with strong organizational and interpersonal skills. S/he is able to manage good working relationships with vendors and manages any issues with them. S/he works well in a team and works closely with internal stakeholders to provide feedback on products and services. S/he gives strategic guidance on the plans covering all operational aspects. JOB SCOPE Oversees all activities of the entire Operation department, and reports directly to Chief Operating Officer. The Head of Operation provides supports to Chief Operating Officer and the business in advancing overall company goals and objectives. Develops and implements Operational strategy and plan to maximize operational performances, cost effectiveness, improving decision-making, and ultimately driving the operational effectiveness, efficiency, integration and synergy. KEY ACCOUNTABILITIES Leads the entire Operation department, overseeing all activities of Operation Lead Managers, Managers, and junior staff members in ensuring proper execution of company plan to deliver objectives. Supervises the Operational personnel and ensuring accurate execution of their duties. Acts as a mentor to key managers and talents to encourage their professional growth, and to ready them for the succession of higher positions in the future. Assists operation department Lead Manager and Manager in the development and implementation of Operational plan of their own responsible areas; and long-term strategy in order to maximize customer satisfaction and customer share growth. Works with Head of Business Development, Head of Marketing, Head of Sales & Service to develop and implement Commercial Strategy and Plan to grow revenue, market share and profitability. Contributes in Product Development by offering operational inputs and destination management capability to achieve competitive product advantages, cost leadership and operational efficiency. Ensures appropriate product training and refreshment programs are conducted for relevant personnel to achieve excellence execution of new product launch and improve existing product quality. Champion product quality by ensuring finer detail quality assurance of vocations or tours such as hotel, accommodation, meals, conveyance and other services; and take immediate trouble shooting and fix the glitches and provide the best available alternative to tourist enroute, if any. Ensuring smooth and unparallel customer experience in the entire customer journey. Identify constraints and opportunities throughout the process and build improvement plan to continue raising the bar of operational performance. Heads and manages Operation Finance to obtain robust costing management, compliances to financial policies and internal memorandums. Manages Operation department budget processes and produces supply forecasting, customer reports, market intelligent reports in a complete, accurate, and timely manner. Additionally, plays a leading role in the optimization of operational management systems and processes. Keeps the Operation department abreast of changes of the industry, legislations, regulations and ensures that all operational transactions across the business are in legal compliance. Conducts research and identifies opportunities for business to continue raising the bar of business performance. Evaluates and analyses industry dynamics, operational performances by service category and markets in order to provide recommendations and solutions to further enhance Operational effectiveness. This includes a detailed understanding of customer requirements and behavior, knowledge of operational details and challenges by utilizing and recommending appropriate information tracking tools to assist in implementing strategy. From all available sources, maintains and updates detail information of destinations, modes of travel, accommodation, sightseeing, immigration, health and security rules about various permits required to travel, tour products, costing and pricing package tour and other optional tours. Evaluates all available options and offers recommendations to provide a unique and unforgettable travel experience to tourists during their journey. Such information is to share regularly and timely with relevant team members and cross departments to ensure accurate usages for the greater good of the customers. Sponsors the collective efforts in putting in place effective vendor management practices, where enable effective advancement of new product or plant Introduction to promote an exotic destination, Compliances to the destination’s regulations, Establishing dependable contacts and engagement capability in the destinations.
The Executive, Ticketing Services is responsible for providing exceptional customer service and managing ticketing operations. This role ensures efficient ticket issuance, addresses customer inquiries, and contributes to sales and customer retention efforts, while also supporting market analysis and promotional activities. JOB SCOPE (Both location and responsibilities) Within World Pop Travel & Tour Group Co., Ltd. KEY ACCOUNTABILITIES Customer Service Excellence: Provide a warm and welcoming customer experience, delivering detailed information and assistance in a friendly and professional manner. Ticketing Management: Efficiently process ticket issuance and ensure seamless customer service throughout the ticketing process. Financial Accuracy: Manage operational costs and accurately verify demonstration invoices. Customer Relationship Management: Cultivate and maintain strong customer relationships to enhance retention and loyalty. Problem Resolution: Proactively address and resolve customer inquiries and issues, providing effective solutions. Promotional Support: Participate in the implementation and promotion of various promotional programs to drive sales and customer engagement. Reporting and Analysis: Prepare and submit accurate daily sales and cost reports to superiors and relevant departments. Market Research: Contribute to market analysis by participating in customer and competitor surveys. Perform other duties and tasks as assigned by superiors.
Analyses and presents market insights and trends for product and customer experience development. Manages research and development activities, develops robust methods to gather and processes data which provide performance insights, industry insights and supports knowledge sharing Additionally, oversees the integrity of data collection processes and ensures that all activities objectivesare in line with market-driven insights. KEY ACCOUNTABILITIES Prepares and maintain research documents, guidelines, decks, spreadsheets, databases, project documents to make sure all information is well recorded, updated and retained. Manages and controls research studies and tracking activities in the most effective and efficient way to obtain best possible results through correct methodologies, specified research limitations and clarity of how-to in accordance with best practice. Collates and analyses data from available systems, sales & services, marketing and financial reports, researches, trade audits and customer, account performance in order to identify markets, services, products, channels, customer clusters weaknesses and opportunities and account priorities; and evaluates their performances in order to suggest possible new programs and creative methods to deliver content and enhance customer experience and provide recommendations and solutions to deliver company objectives. Reports on market trends, competitor strategy and performance analysis, the level of achievement of own Service, Product, Sales and Marketing strategy and plans to ensure all relevant management teams are fully informed at all times. Tracks and evaluates both customer and consumer promotions, services and products performances by prioritized channel, customer clusters and key accounts to provide program and activities effectiveness measurements and insights of customer and consumer response; and capture learnings. Works with operation admin team to conduct after-service customer feedback study to identify areas ofimprovements for products and services portfolio. Collaborates with relevant stakeholders in ensuring accurate representation of the company and maintenance high level of business integrity in the industry and ensure compliance with legislation and internal policy. Keeps the team abreast of changes in the industry inclusive of legislations, regulations and ensures that all Planning and Insight activities and transactions are in legal compliance.
The Executive, Designation Operation implement Destination Operation in the assigned tour destinations; and reports directly to Supervisor or Manager, Destination Operation. The role performs end-to-end execution of tour operation effectively & cost efficiently, as well as handle the customized tours. JOB SCOPE (Both location and responsibilities) Execute the tour operation of the assigned tour products; and ensure that these are being effectively implemented though state of the art administrative processes and procedures to meet the business and operational objectives. Other scopes are inclusive of customized quotations achieving cost efficiency and handling a smooth tour operation in pre, during and post follow-up professional activities. KEY ACCOUNTABILITIES Manage & handle tour operation of the assigned destinations Handle MICE & TSP customized tour quotations and other special requirement tours Work with all land/ suppliers to have a competitive cost advantages, favourable terms and condition Participate in tour inspection for the effective product development Control tour cost-effectively and prepare monthly tour cost calculation Deal with problems in tour operation Conduct tour product training (Destination Op., tour service, TL & Event & Marketing Team) Prepare weekly tour quotations & monthly tour cost report Perform other tasks assigned by immediate supervisor
The Admin Executive (CEO Support) provides administrative, logistical, and operational assistance to ensure the smooth execution of the CEO’s daily activities. This role handles guest reception, coordinates meetings, supports CEO travel arrangements, manages follow-ups, and ensures all related documents and materials are prepared accurately and on time. KEY ACCOUNTABILITIES Guest Reception : Welcome and assist guests visiting the CEO or Executive Office, ensuring a professional and hospitable experience while notifying relevant staff of their arrival and managing waiting arrangements. Meeting Scheduling & Reminders: Coordinate calendars by locking meeting dates/times, sending invitations, and issuing timely reminders while ensuring the CEO/SMT meeting pipeline is well-organized, conflict-free, and allows adequate preparation time. Meeting Room Setup & Materials: Prepare meeting rooms with proper setup (AC, lighting, display/TV, name tags, refreshments) and functional equipment, check necessary supplies such as markers, erasers, and stationery, and compile, print, and distribute meeting materials while ensuring presenters have the latest decks and documents. Task & Follow-up Tracking with Deadline Reminders: Maintain and update the follow-up log by summarizing key pending tasks weekly, monitoring progress, sending reminders ahead of deadlines, and escalating overdue items when necessary. Tour Incident Tracking & Escalation: Track and record tour incidents (e.g., meal issues, hotel concerns, bus delays, client accidents, …), escalating critical matters to the CEO and following up until closure. Personal Assistance Support: Assist with the CEO’s personal travel arrangements and personal errands as required. Additional Duties: Perform other administrative and operational duties assigned by supervisor.
The Digital Marketing Manager is responsible for developing, implementing, and managing digital marketing strategies that drive online traffic, brand awareness, and customer engagement. This role oversees campaigns across various digital platforms including social media, search engines, email, and websites, while analyzing performance data to optimize ROI. The manager also collaborates with cross-functional teams to align digital initiatives with overall business goals and ensures consistent brand messaging across all channels. JOB SCOPE The Digital Marketing Manager is responsible for planning and executing comprehensive digital marketing strategies to achieve brand and business objectives. This includes managing end-to-end digital campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, YouTube, and others. This role also monitors and analyzes key performance metrics (KPIs) using tools like Google Analytics and social media insights, making data-driven adjustments to optimize results. Additionally, they develop and maintain the brand’s social media presence through content planning, posting, and active community engagement. KEY ACCOUNTABILITIES Leads the Digital Marketing team, overseeing all activities of the team to ensure proper execution of company plan to deliver objectives Manage and oversee campaigns across digital platforms including Google Ads, Facebook, Instagram, YouTube, LinkedIn, TikTok, and others Optimize website performance, SEO, and user experience to improve traffic and conversions Analyze campaign performance using tools such as Google Analytics, Meta Insights, and other reporting platforms; adjust strategies based on data Deploy marketing campaigns and implementation from ideation to execution Coordinate sales content and align marketing campaigns with sales initiatives Supervise and guide the digital marketing team, providing direction and performance feedback Monitor and report on the effectiveness of marketing communications Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives Overseeing the company’s marketing budget Planning and implementing promotional campaigns Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns in line with the marketing plan Stay informed on emerging digital trends, tools, and best practices Other tasks assigned by Head of Marketing
The Supervisor, Destination Operation supports and coordinates the execution of day-to-day tour operations in the assigned tour destinations; and reports directly to Manager, Destination Operation. This role ensures smooth implementation of operational plans, supports team performance, and helps maintain the quality and efficiency of tour services delivered to customers. S/he works hand in hand with various cross sections and teams in maximizing the destination management performance, tour cost effectiveness, improving decision-making, and ultimately driving the effectiveness and efficiency of the destination operation. JOB SCOPE (Both location and responsibilities) Executes the Destination management & plan for the assigned tour products; and ensures that these are being effectively implemented though state of the art administrative processes and procedures to meet the business and operational objectives. Other scopes are inclusive of management of ground handlers, vendor contract management,customized quotations, development and operationalize tour packages; and ensuring best in class of customer services pre, during and post follow-up professional activities carried out by the members of staff. KEY ACCOUNTABILITIES Implement tour product development plan and tour product enhancement timely Manage & handle tour operation in the assigned Destinations Handle MICE & TSP customized tour quotations and other special requirement tours Monitor & track the tour operation process of all groups in the assigned destinations, ensuring a smooth pre, during and post trip experiences for customers Work with all land/ suppliers to have a competitive cost advantages, favourable terms and condition Participate in tour inspection for the effective product development Control tour cost-effectively and prepare monthly tour cost calculation Deal with problems in tour operation Conduct tour product training (Destination Op., tour service, TL & Event & Marketing Team) Develop and maintain good relationships with Suppliers Prepare weekly tour quotations & monthly tour cost report Perform other tasks assigned by immediate supervisor