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• Manage and maintain the CRM system, ensuring data accuracy and completeness.
• Segment customer databases for targeted marketing campaigns.
• Develop and implement customer engagement strategies to improve retention and loyalty.
• Monitor customer behavior, track trends, and provide insights to management.
• Collaborate with sales, marketing, and service teams to ensure consistent customer experience.
• Generate regular reports on customer activity, sales performance, and campaign effectiveness.
• Identify opportunities to upsell or cross-sell products/services.
• Handle customer feedback, complaints, and queries in a timely manner.
• Train staff on CRM usage and best practices.
• Collect After sales feedback & planned customer bookings or appointments.

• Bachelor’s degree in Business, Marketing, IT, or related field.
• 1–2 years of experience in CRM management, customer service, or sales support.
• Proficiency in Microsoft Excel and data analysis tools.
• Excellent communication and interpersonal skills.
• Ability to analyze data and generate actionable insights.
• Detail-oriented, organized, and proactive.

Key Challenges

• Customer-focused with strong problem-solving skills.
• Analytical and data-driven mindset.
• Team player with collaborative approach.
• Positive attitude, adaptable, and proactive.
• Strong integrity and professionalism in handling customer data.