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I. GENERAL SUMMARY
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II. REPORTING LINES & WORKING RELATIONSHIPS
1. Direct Supervisor: CEO / VP / Group Brand Director
2. Direct Subordinates: Operation Executive, Operation Specialist, Store Manager, Store Supervisor, etc.
3. Internal Relationships: HR, Accounting, Finance, and other internal departments
4. External Relationships: N/A
III. DETAILED JOB RESPONSIBILITIES
A. Overview
- Drive business performance to position the brand as a leading player.
- Build sales plans and achieve sales targets and gross profit budgets.
- Deliver excellent customer experience for mid–high-end customer segments.
- Manage inventory levels and merchandise turnover.
- Ensure highest service quality.
- Develop and manage subordinates.
- Maintain brand image standards.
- Use POS effectively.
- Manage assigned budgets.
- Travel as required.
B. Responsibilities in Detail
I. Brand Operations Management
. Sales
- Execute assigned sales targets.
- Manage resources efficiently.
- Analyze performance and adjust strategies.
- Increase revenue via business strategy.
- Role model customer service culture.
- Oversee distribution channels.
2. Merchandise / Product
- Manage inventory, turnover, shrinkage.
- Prevent internal/external theft.
- Ensure merchandising standards.
- Monitor ranking lists.
- Train staff on fashion trends and product knowledge.
- Propose stock transfers.
- Supervise stock checks.
- Build buying strategies.
- Prepare sell-through and slow-mover reports.
- Conduct buying trips.
- Analyze buying plans.
- Set sales strategies based on P&L.
- Coordinate with brand teams.
3. People Management
Internal:
- Lead and develop engaged teams.
- Communicate company culture.
- Ensure compliance with policies.
- Recruit, train, evaluate staff.
- Monitor cross-functional compliance.
- Train on product knowledge and selling skills.
- Review timesheets.
- Track daily sales and prevent target sharing.
- Address issues of outsourced teams.
- Motivate team spirit.
- Communicate operational policies.
- Coordinate with regionals.
- Ensure effective manpower planning.
- Work with HR on staffing matters.
- Develop high-potential staff.
- Maintain turnover below 20%.
External (Customer-related):
- Ensure service quality.
- Resolve complaints immediately.
- Conduct direct marketing.
- Build customer database.
4. Brand Image Management
- Ensure store cleanliness and standards.
- Update window displays regularly.
- Conduct market surveys.
- Fix defects promptly.
- Maintain compliance with principal inspections.
II. Other Responsibilities
- Develop SOPs and procedures.
- Complete required reports.
- Conduct market visits.
- Report to General Director/GBD.
- Perform other assigned tasks.
 

IV. QUALIFICATIONS
- BA/College in Business Admin/Marketing/Economics.
- 3+ years in Brand/Product Management.
- Retail/Fashion/Cosmetics/Luxury experience.
- Strong management and communication skills.
- Excellent English.
- Detail-oriented and customer-focused.
V. GENERAL RESPONSIBILITIES FOR ALL MAISON EMPLOYEES
1. Culture Alignment
- Integrity, Responsibility, Ownership, Excellence, Team Spirit.

2. Strategy Understanding
- Understand company and department strategies.
3. Performance
- Achieve KPIs.
- Understand iKPIs and OKRs.

4. Financial Responsibilities
- Contribute to revenue/cost efficiency.
- Understand budget usage.

5. Operations Compliance
- Follow all policies and PPPs.
- Ensure security and safety.
VI. ATTITUDE & DEVELOPMENT POTENTIAL
Maison expects proactive collaboration, respect, accountability, and continuous development.