រាយការណ៍ជោគជ័យ

A. DIGITAL STRATEGY & PLANNING

• Develop a monthly and quarterly digital marketing plan aligned to company revenue targets

• Set channel-specific strategies for each platform (Facebook, Instagram, LinkedIn, YouTube, TikTok)

• Create and manage a content calendar covering all entities

• Identify target audiences: property buyers, investors, developers, financial institutions

• Align campaigns to key business milestones: developer MOU signings, new project launches, company anniversaries

• Conduct competitive analysis of other real estate and financial services companies in Cambodia

B. SOCIAL MEDIA MANAGEMENT

• Manage all official social media accounts for EIAA and Eurasia Trust

• Ensure daily/weekly posting consistency across platforms

• Oversee the Media Specialist's execution of posts, stories, reels, and short-form video

• Monitor engagement, respond to comments/DMs, and maintain brand voice

• Grow follower base and engagement rates month-on-month

• Implement platform-specific best practices for reach and algorithm performance

• Coordinate with Sales & Marketing Manager on promotional campaigns and developer partnerships

C. CONTENT CREATION & BRAND MANAGEMENT

• Brief and direct the Graphic Designer on all visual content: posts, banners, brochures, presentations, video thumbnails

• Ensure all content adheres to brand standards (navy/gold/white palette, professional tone)

• Oversee production of video content, property showcases, testimonials, and explainer videos

• Manage content for LinkedIn (professional, B2B audience) separately from Facebook/Instagram/TikTok (broader audience)

• Create and maintain a digital asset library (approved images, logos, templates)

• Review all content before publication – quality and brand compliance are non-negotiable

D. PAID ADVERTISING & LEAD GENERATION

• Plan and manage paid campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads

• Set and manage monthly advertising budgets effectively (maximum spend authorised by CEO)

• Optimise campaigns for lead quality, not just volume

• Track cost-per-lead (CPL) and conversion rates; adjust strategy accordingly

• Build and manage lead capture forms, landing pages, and CRM pipeline entries

• Collaborate with the Sales & Marketing Manager on lead handover and follow-up process

E. TEAM LEADERSHIP & COORDINATION

• Directly manage and guide the Graphic Designer and Media Specialist

• Conduct weekly team briefings to align on content priorities and deadlines

• Review team output and provide constructive feedback

• Identify skill gaps and recommend training for team members

• Work hand-in-hand with the Sales & Marketing Manager – marketing and sales activities must be fully integrated

• Ensure team members meet their individual activity KPIs

F. REPORTING & ANALYTICS

• Prepare and present a Monthly Digital Marketing Report to the CEO

• Prepare a Quarterly Summary Report for the Chairman and Board of Directors

• Reports must include:

• Platform-by-platform performance (reach, impressions, engagement, followers, leads)
• Paid campaign results: spend, CPL, conversion rates, ROI
• Content performance analysis: top posts, video views, best performing formats
• Lead generation summary and handover to sales
• Month-on-month comparison and trend analysis
• Recommendations for next month

• Use analytics tools: Meta Business Suite, LinkedIn Analytics, Google Analytics, YouTube Studio, TikTok Analytics

• Maintain a live marketing dashboard accessible to CEO at any time

G. WEBSITE & SEO

• Oversee company website content for EIAA and Eurasia Trust

• Ensure website information is current, professional, and optimised for search (SEO)

• Coordinate website updates with the Graphic Designer and any external web developers

• Monitor website traffic using Google Analytics and report monthly

REQUIRED QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Digital Media, Communications, or related field

• Minimum 3–5 years of experience in digital marketing, preferably in real estate, financial services, or professional services

• Proven experience managing multi-platform social media accounts at a brand level

• Demonstrated ability to run and optimise paid social media and Google Ads campaigns

• Experience managing or coordinating a creative team

• Experience producing marketing reports for senior management

• Fluent English (written and spoken); Khmer language is an advantage; Chinese is a plus

REQUIRED SKILLS

• Social media strategy and platform management (Facebook, Instagram, LinkedIn, YouTube, TikTok)

• Paid advertising: Meta Ads Manager, LinkedIn Campaign Manager, Google Ads

• Analytics: Meta Business Suite, Google Analytics, YouTube Studio, TikTok Analytics

• Content briefing and creative direction

• Copywriting – professional, engaging, brand-aligned

• Basic design literacy (able to brief Graphic Designer effectively)

• CRM awareness and lead management

• Project management and dea

• Data analysis and reporting