A Good Opportunity for ..
This role serves as the Marketing Director at the group level, based at the Head Office, and is responsible for leading and aligning marketing strategies across all hotel properties within the portfolio.
• Plan and execute marketing strategies for events, promotions, and special packages
• Develop and manage marketing budgets, allocating resources effectively to achieve maximum ROI.
• Monitor expenses, negotiate contracts with vendors, and seek cost-effective marketing solutions.
• Define and maintain the brand identity of the establishment, ensuring consistency across all marketing channels.
• Oversee digital marketing initiatives, including website optimization, SEO, social media, email marketing, and online advertising.
• Lead content creation efforts, developing engaging and relevant content for various platforms.
• Collaborate closely with sales teams to align marketing efforts with revenue goals.
• Manage public relations strategies to enhance the establishment’s visibility and reputation.
• Identify opportunities for market expansion and develop strategies for entering new geographic locations or demographic segments.
• Foster relationships with media outlets, influencers, and industry partners to secure positive coverage.
• Stay informed about competitors’ marketing strategies, pricing, and promotions.
• Identify new marketing opportunities and attend business seminars, conferences and workshops to track industry trends.
• Prepare proposals and contracts, and review sales work file of assigned accounts
• Manage and oversee in the implementation of public relations and advertising campaigns
• Adhere to brand and hotel policies and procedures
• Conduct market research to identify trends, customer preferences, and competitive positioning.