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Sales Strategy & Planning

• Develop and implement annual sales plans, targets, and budgets for fertilizer products.
• Analyze market trends, competitor activities, and customer needs to identify business opportunities.
• Establish pricing strategies aligned with business objectives and market conditions.

Sales Operations Management

• Oversee daily sales operations, distribution channel management, and regional sales performance.
• Ensure product availability and timely distribution across provinces/regions.
• Manage inventory forecasts and coordinate with supply chain and production teams.

Team Leadership

• Lead, coach, and motivate the sales team, including Regional Sales Managers and Field Sales Officers.
• Set performance KPIs and conduct regular performance reviews.
• Provide sales training on product knowledge, market approach, and negotiation skills.

Distributor & Customer Relationship Management

• Build and maintain strong relationships with distributors, dealers, wholesalers, agro-shops, and large farming groups.
• Lead expansion of new distribution networks and strengthen existing partnerships.
• Resolve key customer issues and support field sales in closing major deals.

Market Development

• Identify opportunities for new product introductions or improvements based on farmer needs.
• Coordinate field demonstrations, farmer training, and promotional programs.
• Collaborate with the Marketing team to design campaigns that increase product visibility and demand.

Reporting & Analysis

• Monitor sales performance, margins, and market share.
• Prepare monthly, quarterly, and annual reports for management.
• Use data-driven insights to adjust sales strategies.

• Bachelor’s degree in Business Administration, Agriculture, Agronomy, Agribusiness, Marketing, or related field.
• Minimum 7–10 years of sales experience, with at least 3 years in a managerial or leadership role.
• Experience in fertilizer, agrochemicals, seed, or agricultural products is prefer.
• Proven experience managing nationwide distribution networks in Cambodia.
• Strong leadership, communication, and negotiation skills.
• Willingness to travel extensively to provinces.