Administration • Ensures efficient and effective management of the marketing / sales division towards attainment of overall company objectives and operational goals.. • Analyze market trends, demand segments, and competition to optimize pricing and inventory management • Develops, communicated and enforces policies, priorities, procedures and administrative standards. • Defines job authorities, assigns accounts and market segment responsibilities. • Set individual goals and establishes standards of performance. • Solicits sales personally on selected accounts to increase business and support good customer relations. • Interprets market research data. • Maintain an ongoing competitive analysis of the group and travel industry in local marketplace. • Ensures that current, accurate and relevant marketing/sales management data are readily available to support and document decision-making processes. • Produces reports, statistics and related information for higher level authority as requested. • Acts in a consultative capacity to the General Manager and other members of the Executive Committee on Marketing/Sales issues. Financial and Revenue Responsibilities • Prepares and presents profit plan / budget to approving authorities. • Drive revenue performance (RevPAR, ADR, occupancy) • Oversee the development of annual budgets and forecasts in collaboration with other department heads. • Monitor and controls expenditures. Identifies significant deviation(s) and determines reasons for the same. • Authorizes deviations or takes corrective action to stay within budget allocated to ensure that results produced continue to justify fund expended. • Establishes and maintains accurate forecasting procedures. • Controls public space inventory so that combined group-catering events generate maximum revenues per available room. Training and Human Resources • Provides direction, leadership and support to division staff. • Lead, mentor, and motivate a high-performing sales team to meet and exceed targets • Plans, supervises and evaluates work. • Provides training and creates opportunities for growth and development. • Approves all personnel actions, including promotions, demotions, discipline and involuntary terminations. • Provides advice and guidance to ensure optimal marketing effectiveness. • Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation. • Treat complaints of harassment and discrimination promptly and confidentially. • Treat customers and colleagues from all cultural groups with respect and sensitivity. • Identify and deal with issues which may cause cross cultural conflict or misunderstanding. Guest Service Responsibilities • Develop active communications and close rapport with Convention and Visitors Bureaus, Accor Corporate Sales Offices, planner associations and other sources of sales information and support. • Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels. • Identify digital trends and insights, adapting strategies to improve performance and customer engagement. • Lead the ideation and execution of immersive guest experiences that bring the brand’s adventure, wellness and lifestyle philosophy to life. • Develops, implements and evaluated short-term tactics and long-range marketing/sales plans and programs focused on customer needs and expectations. • Identifies and researches practical and academic trends as they relate to the hospitality industry. • Manages caterings/banquet and convention service functions to ensure high degree of customer satisfaction and promote return/future business. • Personally solicits feedback from meeting planners, group members and local catering clients on quality of service provided. Sales and Marketing Responsibilities • Direct the Sales & Marketing department to achieve objectives established in the Organization’s Strategic Plan. • Develops strategies for forecasting and analyzing marketing/sales needs and developing effective product responses, delivery systems and methods for measuring and evaluating results. • Develop and implement commercial strategies for the hotel. • Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy. • Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch. • Create and implement integrated marketing plans, including digital marketing, social media, and promotional events • Ensure alignment of sales and marketing expenses with the annual business plan and hotel profitability • Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set. • Identifies the need for timely adjustment of marketing plans and priorities to meet changing economic and competitive conditions. • Directs the development of effective public relations, advertising and promotional campaigns utilizing a variety of media resources to support the organization in reaching its states objectives. • Develops systems to measure and evaluate the effectiveness of media campaigns, the utilization, acceptance and consumer popularity of new/improved product lines and the net effect on the property’s position in terms of increasing competitive advantage. • Plans, develops and executes marketing plan to provide direction and a specific plan of action. • Develops new and/or improved products to improve competitive position and maximize profitability. • Promoted marketing awareness and communicate marketing objectives to support achievement of plan and sales goals. • Plans, manages and evaluates the financial operations of Marketing / Sales division to ensure cost effectiveness and optimum utilization of resources. Miscellaneous • Maintains active role in community, civic and industry organizations to promote property resources. • Conducts or manages research and/or telemarketing efforts to develop new group business, to better understand competitive activity and to penetrate and develop new markets. • Confers with executive managers vis-à-vis comprehensive product development/marketing needs, methodologies and resources, to promote acceptance of new/improved products, to solicit feedback and to coordinate various phases of overall marketing/sales efforts. • Maintains an awareness of community and national, political, economic and social factors which impact profit objectives in the hospitality industry. • Coordinates inter-hotel assistance for serving group business. • All Heartists are required to comply with every reasonable request from their hierarchical supervisor(s) within an amount of time that it takes to comply under normal circumstances. • All Heartists may be assigned to other duties in the hotel as and when required by business levels. Health and Safety • Ensure that all potential and real Hazards are reported immediately and rectified • Be fully conversant with all departmental Fire, Emergency and Bomb procedures • Ensure that all emergency procedures are rehearsed, implemented and enforced to provide for the security and safety of guests and employees • Ensure the safety of the persons and the property of all within the premises by fairly applying Hotel Regulations by strict adherence to existing laws, statutes etc. • Ensure all staff within the department work in a manner which is safe and unlikely to give risk of harm or injury to selves or others • Use safe manual handling techniques and practise safe work habits following Accor Health, Safety and Environment policies, maintain procedures to minimise our impact on the environment and prevent pollution.
Administration • Ensures efficient and effective management of the marketing / sales division towards attainment of overall company objectives and operational goals.. • Analyze market trends, demand segments, and competition to optimize pricing and inventory management • Develops, communicated and enforces policies, priorities, procedures and administrative standards. • Defines job authorities, assigns accounts and market segment responsibilities. • Set individual goals and establishes standards of performance. • Solicits sales personally on selected accounts to increase business and support good customer relations. • Interprets market research data. • Maintain an ongoing competitive analysis of the group and travel industry in local marketplace. • Ensures that current, accurate and relevant marketing/sales management data are readily available to support and document decision-making processes. • Produces reports, statistics and related information for higher level authority as requested. • Acts in a consultative capacity to the General Manager and other members of the Executive Committee on Marketing/Sales issues. Financial and Revenue Responsibilities • Prepares and presents profit plan / budget to approving authorities. • Drive revenue performance (RevPAR, ADR, occupancy) • Oversee the development of annual budgets and forecasts in collaboration with other department heads. • Monitor and controls expenditures. Identifies significant deviation(s) and determines reasons for the same. • Authorizes deviations or takes corrective action to stay within budget allocated to ensure that results produced continue to justify fund expended. • Establishes and maintains accurate forecasting procedures. • Controls public space inventory so that combined group-catering events generate maximum revenues per available room. Training and Human Resources • Provides direction, leadership and support to division staff. • Lead, mentor, and motivate a high-performing sales team to meet and exceed targets • Plans, supervises and evaluates work. • Provides training and creates opportunities for growth and development. • Approves all personnel actions, including promotions, demotions, discipline and involuntary terminations. • Provides advice and guidance to ensure optimal marketing effectiveness. • Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation. • Treat complaints of harassment and discrimination promptly and confidentially. • Treat customers and colleagues from all cultural groups with respect and sensitivity. • Identify and deal with issues which may cause cross cultural conflict or misunderstanding. Guest Service Responsibilities • Develop active communications and close rapport with Convention and Visitors Bureaus, Accor Corporate Sales Offices, planner associations and other sources of sales information and support. • Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels. • Identify digital trends and insights, adapting strategies to improve performance and customer engagement. • Lead the ideation and execution of immersive guest experiences that bring the brand’s adventure, wellness and lifestyle philosophy to life. • Develops, implements and evaluated short-term tactics and long-range marketing/sales plans and programs focused on customer needs and expectations. • Identifies and researches practical and academic trends as they relate to the hospitality industry. • Manages caterings/banquet and convention service functions to ensure high degree of customer satisfaction and promote return/future business. • Personally solicits feedback from meeting planners, group members and local catering clients on quality of service provided. Sales and Marketing Responsibilities • Direct the Sales & Marketing department to achieve objectives established in the Organization’s Strategic Plan. • Develops strategies for forecasting and analyzing marketing/sales needs and developing effective product responses, delivery systems and methods for measuring and evaluating results. • Develop and implement commercial strategies for the hotel. • Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy. • Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch. • Create and implement integrated marketing plans, including digital marketing, social media, and promotional events • Ensure alignment of sales and marketing expenses with the annual business plan and hotel profitability • Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set. • Identifies the need for timely adjustment of marketing plans and priorities to meet changing economic and competitive conditions. • Directs the development of effective public relations, advertising and promotional campaigns utilizing a variety of media resources to support the organization in reaching its states objectives. • Develops systems to measure and evaluate the effectiveness of media campaigns, the utilization, acceptance and consumer popularity of new/improved product lines and the net effect on the property’s position in terms of increasing competitive advantage. • Plans, develops and executes marketing plan to provide direction and a specific plan of action. • Develops new and/or improved products to improve competitive position and maximize profitability. • Promoted marketing awareness and communicate marketing objectives to support achievement of plan and sales goals. • Plans, manages and evaluates the financial operations of Marketing / Sales division to ensure cost effectiveness and optimum utilization of resources. Miscellaneous • Maintains active role in community, civic and industry organizations to promote property resources. • Conducts or manages research and/or telemarketing efforts to develop new group business, to better understand competitive activity and to penetrate and develop new markets. • Confers with executive managers vis-à-vis comprehensive product development/marketing needs, methodologies and resources, to promote acceptance of new/improved products, to solicit feedback and to coordinate various phases of overall marketing/sales efforts. • Maintains an awareness of community and national, political, economic and social factors which impact profit objectives in the hospitality industry. • Coordinates inter-hotel assistance for serving group business. • All Heartists are required to comply with every reasonable request from their hierarchical supervisor(s) within an amount of time that it takes to comply under normal circumstances. • All Heartists may be assigned to other duties in the hotel as and when required by business levels. GENERAL DUTIES: Health and Safety • Ensure that all potential and real Hazards are reported immediately and rectified • Be fully conversant with all departmental Fire, Emergency and Bomb procedures • Ensure that all emergency procedures are rehearsed, implemented and enforced to provide for the security and safety of guests and employees • Ensure the safety of the persons and the property of all within the premises by fairly applying Hotel Regulations by strict adherence to existing laws, statutes etc. • Ensure all staff within the department work in a manner which is safe and unlikely to give risk of harm or injury to selves or others • Use safe manual handling techniques and practise safe work habits following Accor Health, Safety and Environment policies, maintain procedures to minimise our impact on the environment and prevent pollution.
• Prepare and consolidate monthly, quarterly, and annual group financial statements • Lead group budgeting, forecasting, and variance analysis • Supervise accounting operations and establish group accounting policies and SOPs • Ensure full compliance with Cambodian taxation and statutory requirements (GDT, MLVT, NSSF) • Manage group cash flow, banking relationships, and treasury functions • Coordinate internal and external audits and manage financial risk • Lead and develop finance teams across group companies