Develop a "Future-Fit" Distributor Program defining the necessary standards, skills, systems, and structures distributors need to remain competitive and aligned with the company's long-term goals. Lead the identification, pilot, and rollout of new ideas within the distributor operational processes to improve efficiency, effectiveness, and customer experience. Conduct comprehensive capability assessments of current distributors across operational, financial, technical, and human capital dimensions, identifying critical gaps against the "Future-Fit" standard. Establish and track key performance indicators (KPIs) and metrics specifically related to capability development and long-term business health (e.g., distributor capability scorecard, adoption of new technology, compatibility of distributor with the business long-term goal). Work with sales and back office teams to integrate distributor capability metrics into the overall Distributor Performance Management and incentive framework.
Sales Strategy and Execution: Implement effective sales strategies to drive business growth by translating monthly CD priorities & company strategy into great execution. Set sales targets and objectives for the assigned distributors and monitor the performance of the sales team to ensure targets are achieved. Provide clear guidance and support to front liners (distributor sales team) and identifying sales opportunities, negotiating deals, and closing sales. Conduct regular market visits to monitor in-store product availability, visibility, promotional & monthly campaign activities. Monitoring sales activation and support all MDM program to build brand penetration and increase market share. Analyze market data and sales reports to identify trends, gaps, and spot on opportunities through channel, category lens to maximize sales. Team Management and Development: Work with distributor team to recruit, train, and motivate a high-performing sales team. Set clear performance expectations and conduct regular performance evaluations. Provide coaching, guidance, and feedback to maximize individual and team performance. Foster a positive and collaborative team environment. Customer Relationship Management: Build and maintain strong relationships with key customers and business partners. Monitor customer satisfaction levels and promptly address any concerns or issues. Stay updated on market trends, customer preferences, and competitor activities to identify new business opportunities. Territory and Outlet Management: Develop and implement effective outlets coverage (direct & controlled stores), giving clear direction and monitoring to ensure right PJP/ frequency setting in assigned distributors. Build strong fundamentals of sales through FCS (Field Capability Score) KPIs improvement. Sales Reporting and ROI/ Working Capital Analysis: Prepare accurate sales forecasts, promotion plan and reports. Analyze sales data, market trends, and competitor performance to identify areas for improvement and develop appropriate action plans. Join monthly business review with distributor to identify gap and opportunity, ensure all monthly KPIs are delivered as plan. Support RSMs on distributor ROI data and working capital analysis, to ensure stability of good cash flow management, and healthy profitability.
1. Strategy & Planning Develop and execute activation strategies aligned with business or marketing goals. Work with cross-functional teams (sales, marketing, product, etc.) to align on objectives. Plan timelines, budgets, and KPIs for activations. 2. Campaign/Launch Management Manage the end-to-end activation process, including pre-launch, launch, and post-launch Ensure all assets (ads, events, POS materials) are delivered and executed on time. 3. Stakeholder Coordination Act as a liaison between marketing, sales, product development, and external partners. Ensure smooth communication and accountability across teams. Brief agencies or vendors on campaign objectives and deliverables. 4. Budget Management Develop and manage activation budgets. Track spending and ROI on all activities. Report financial performance and ensure cost-effectiveness 5. Performance Tracking & Reporting Monitor activation KPIs (reach, engagement, conversion, etc.). Use analytics tools to evaluate success and identify improvement areas. Deliver post-activation reports with insights and learnings. 6. Customer & Market Insights Use consumer insights and market trends to inform activation strategies. Tailor activations to specific customer segments or regional needs. 7. Compliance & Quality Assurance Ensure that activations meet brand, legal, and regulatory standards. Maintain high quality in execution and user experience.
Next Gen Marketing : Develop comprehensive content and social media strategies that align with overarching business objectives, target audiences, and market trends. Communities + Cohorts Management : set up communities and cohort ecosystem. Oversee the creation, editing, and publishing of engaging and persuasive content, including product descriptions, blog posts, email newsletters, and social media posts. D-commerce Execution: Champion with channel and DCommerce team to build D-comm RTM and assortment to win in social. Social Measurement: Analyze website and social media data, using metrics to measure the effectiveness of content and drive improvements and drive scalable proofs of concept.
Assist and support Tax Business Partner in responding to tax queries raised by the business Review monthly and annual tax/semi-annual CIT submissions Review quarterly CIT accruals per timeline Assist Tax Business Partner in group tax reporting tasks Support Tax Business Partner in tax audits Support Tax Business Partner in coordinating, managing and advising on local/global projects from Tax perspective Monitor tax regulations changes/updates
Document validation from suppliers to audit and verify if all documents are accurate as the approved quotation Monthly report on quotations and invoices submitted from supplier Raise proposal and PO in the systems Submit the approved quote, PO and invoice with finance team Audit the sampling activity/activation activity conducted by agency if the sampling team/activation team are following the guidelines
Sales & Operating Plan – Define, deploy, and deliver category growth plan. Lead the signed off category plan and trade review focusing on price, pack, and place. Work jointly with brand managers to assess category opportunities and analyze competitor and channel behavior to identify areas of opportunity. Drive business performance including gap closure activities Co-Developed innovation launch pack with marketing team since campaign development, channels & activation plan, pack, price, promotion suggestions Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning on time promotional calendar Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives. Coordinate with cross-functions to implement category plan across channels. Evaluate and review implemented CSP/Channel activities for developing plans. Ensure brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance. Co-develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)
•Lead regular catch up with customer/s to review the business performance, identify issue and opportunity to dial up the business. •Negotiate and close deals at multiple levels (vertical/ horizontal) of customer organization and strengthening balance of power through strategic influence & leveraging brand muscles. •Implement marketing activities via customer collaboration. •Coordinate with the channel team to ensure excellence execution of all key campaigns in respective account. •Regular communication to the customer on availability, visibility, assortment & merchandising to achieve high level of product placement and good share of shelf. •Integrate the market insight and internal data to develop growth strategies. •Excellence management of trade term spending (TTS) claim from customer. •Excellence management of stock supply to ensure CCFOT at 95% and above.
E2E Assistant Brand Management • Lead the assigned brand campaigns and innovations to drive business growth • Lead external agencies in creating new campaigns and activations and deployment of mixes and campaigns • Lead on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on the performance of the assigned portfolio and identify issues & opportunities and hence the growth opportunities. • Responsible for launch and network management (innovation, relaunch product), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget. • Builds productive working relationship with cross functionals: sales team, customer strategic planning, CMI, global brand team, finance, and supply chain to manage campaigns’ day to day operations, and external partners and agencies. Leadership • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. • Critical SOL (Standards of Leadership) Behaviors o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions. o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. o PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. o AGILITY: Explores the world around them, continually learning and developing their skills.