1. Strategy & Planning

•  Develop and execute activation strategies aligned with business or marketing goals.

• Work with cross-functional teams (sales, marketing, product, etc.) to align on objectives.

• Plan timelines, budgets, and KPIs for activations.

2. Campaign/Launch Management

•  Manage the end-to-end activation process, including pre-launch, launch, and post-launch

• Ensure all assets (ads, events, POS materials) are delivered and executed on time.

3. Stakeholder Coordination

•  Act as a liaison between marketing, sales, product development, and external partners.

• Ensure smooth communication and accountability across teams.

• Brief agencies or vendors on campaign objectives and deliverables.

4. Budget Management

•  Develop and manage activation budgets.

• Track spending and ROI on all activities.

• Report financial performance and ensure cost-effectiveness

5. Performance Tracking & Reporting

•  Monitor activation KPIs (reach, engagement, conversion, etc.).

• Use analytics tools to evaluate success and identify improvement areas.

• Deliver post-activation reports with insights and learnings.

6. Customer & Market Insights

• Use consumer insights and market trends to inform activation strategies.

• Tailor activations to specific customer segments or regional needs.

7. Compliance & Quality Assurance

•  Ensure that activations meet brand, legal, and regulatory standards.

• Maintain high quality in execution and user experience.

• Holding  degree in relevant field.

• 5 - 7+ years’ experience in FMCG, sales, channel and other relevant fields.

• Strong fundamental of sales operation and great discipline in leading.

• Effective in communication and negotiation skill with cross functions

• Excellent in decision making and problem solving.

• Excellent team management and leadership abilities.

• Adaptabilities and willingness to have both mindset in attaching the ground field and planning strategies.

• Fluent in English and other languages for writing and speaking.

• Great skill of data analytic and digitalization.