The Assistant Sales Manager (RSM) is responsible for overseeing sales operations and strategy across multiple areas or territories within a defined region. This role is pivotal in driving revenue growth, managing high-performing sales teams, expanding market share, and ensuring the successful execution of national and regional sales strategies. The RSM serves as a key link between field sales teams and senior management.

• Lead and manage Senior Supervisor (ASM) and their respective teams across the region.
• Develop and implement regional sales plans in alignment with overall business objectives.
• Monitor and analyze regional sales performance; identify gaps and initiate corrective actions.
• Provide strategic direction and operational support to maximize territory coverage and efficiency.
• Set sales targets for areas within the region and ensure they are achieved or exceeded.
• Build and maintain strong relationships with key customers, partners, and stakeholders.
• Identify market opportunities and threats; recommend strategies to strengthen market position.
• Oversee regional budget planning, forecasting, and cost control.
• Collaborate cross-functionally with marketing, supply chain, and finance to ensure alignment and execution of commercial plans.
• Conduct regular field visits to support and motivate teams, and to stay informed on market dynamics.
• Report regional sales performance and insights to Head of Sales Manager.

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum 3–4 years of experience in sales, preferably in a supervisory or team lead role.
• Experience in the same industry (e.g., Automotive & Microfinance) is a plus.
• Staying within the target area is an advantage.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Strong business acumen and financial literacy (budgeting, forecasting, P&L understanding).
• Good analytical and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Strong negotiation and customer service skills.
• Ability to travel frequently within the assigned area.
• Results-driven and self-motivated.
• Adaptable and proactive in a dynamic market environment.
• Strong organizational and time-management skills.