An Exciting Opportunity for ...
1. New Business Development
● Hunt, identify and approach potential clients across relevant industries.
● Generate qualified leads through existing networks, referrals, industry research, outreach, partnerships, and business events.
● Arrange meetings with prospective clients and introduce the company’s capabilities and services.
● Understand each prospect’s business, marketing priorities, challenges, and upcoming opportunities.
● Develop and maintain a healthy pipeline of short-term and long-term business opportunities.
● Follow up consistently and professionally until opportunities are confirmed or formally closed.
● Monitor the market for new campaigns, procurement opportunities, pitches, tenders, and brand activities.
2. Client Consultation & Opportunity Development
● Meet with prospective clients to understand their marketing and communication needs.
● Recommend relevant creative, advertising, content, production, KOL, social media, event, or partnership solutions.
● Identify opportunities to expand a brief into a more effective integrated solution.
● Work with the Managing Director, Creative, Strategy, and Production teams to develop tailored proposals.
● Ensure proposed solutions are relevant to the client’s objectives, budget, timeline, and expectations.
● Develop opportunities for project-based work, monthly retainers, and long-term partnerships.
3. Proposal, Pitch & Negotiation
● Prepare clear client briefs for internal teams following meetings and enquiries.
● Coordinate the development of credentials, proposals, pitch decks, scopes of work, and quotations.
● Present company capabilities, recommendations, and commercial proposals confidently.
● Lead commercial discussions and negotiations within the company’s approved pricing and terms.
● Respond professionally to client questions, objections, and requests for clarification.
● Secure written confirmation, approved quotations, purchase orders, or contracts before project commencement.
● Maintain accurate records of proposals, negotiations, approvals, and agreed commercial terms.
4. Client Relationship & Account Growth
● Build trusted and professional relationships with clients and key decision-makers.
● Maintain regular contact with prospects, existing clients, and past clients.
● Identify upcoming campaigns, business needs, and opportunities before competitors.
● Proactively introduce relevant new services, creative ideas, and partnership opportunities.
● Upsell and cross-sell suitable services based on each client’s needs.
● Work with Client Service teams to ensure a smooth handover after confirmation.
● Stay involved at the appropriate level to support client satisfaction, retention, and account growth.
● Re-engage inactive clients and develop opportunities for repeat business.
5. Sales Pipeline & Reporting
● Maintain an organized and up-to-date record of leads, meetings, proposals, follow-ups, and confirmed projects.
● Prepare weekly and monthly business development reports.
● Track the status and estimated value of each opportunity.
● Develop weekly outreach, meeting, proposal, and follow-up plans.
● Review sales performance against agreed targets.
● Identify reasons for successful and unsuccessful pitches and recommend improvements.
● Provide management with market feedback, client insights, and competitor observations.
6. Internal Collaboration & Commercial Discipline
● Communicate client requirements accurately to Creative, Strategy, Client Service, Production, and Finance teams.
● Ensure internal teams receive complete briefs, confirmed timelines, budget information, and relevant supporting documents.
● Coordinate with Finance regarding quotations, invoicing requirements, payment terms, and outstanding payments when necessary.
● Avoid making unauthorized promises, discounts, scope changes, or commercial commitments.
● Protect the company’s pricing, profitability, reputation, and client relationships.
● Support a professional transition from business development to project execution.