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Lead and manage all digital marketing activities to increase brand awareness, generate qualified leads, drive online sales, and support business growth.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.

• Plan annual and monthly digital marketing campaigns.

Campaign Management

• Manage Facebook, Instagram, TikTok, Google Ads, YouTube, and other digital platforms.

• Optimize advertising campaigns to maximize ROI.

Social Media Management

• Oversee social media content planning and publishing.

• Ensure consistent brand communication across all channels.

Website & SEO

• Improve website traffic and user experience.

• Manage SEO and SEM activities.

Performance Analysis

• Monitor campaign performance using Google Analytics and Meta Business Suite.

• Prepare weekly and monthly performance reports.

• Analyze KPIs and recommend improvements.

Team Management

• Lead and coach the Digital Marketing team.

• Assign tasks and monitor team performance.

• Support employee development and training.

Budget Management

• Prepare and manage digital marketing budgets.

• Ensure cost-effective use of marketing resources.

Market Research

• Monitor industry trends, competitors, and customer behavior.

• Recommend new digital marketing opportunities.

Collaboration

• Work closely with Sales, Creative, and Product teams to support business objectives.

Other Duties

• Perform other marketing-related duties assigned by Management.

Education

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.

Experience

• Minimum 3–5 years of experience in Digital Marketing.
• At least 1–2 years in a leadership or managerial role.
• Experience in FMCG, Trading, Retail, or E-commerce is preferred.

Skills

• Digital Marketing Strategy
• Facebook Ads & Google Ads
• SEO & SEM
• Social Media Management
• Email Marketing
• Google Analytics & Meta Business Suite
• Budget Planning & Campaign Management
• Team Leadership
• Strong Communication & Presentation Skills
• Microsoft Office (Excel, PowerPoint, Word)

Personal Attributes

• Creative and analytical thinker.
• Strong leadership and decision-making skills.
• Results-oriented and data-driven.
• Able to work under pressure and meet deadlines.
• Excellent problem-solving skills.
• Good English communication is an advantage.