The Social Media Specialist develops and executes social media strategies, creates and publishes engaging content across platforms, monitors and analyzes performance metrics, and engages with online communities to build brand awareness and drive engagement. 

Key Responsibilities

• Strategic Planning:

Develop & implement comprehensive social media strategies aligned with business objectives. 

• Content Creation:

Generate, edit, publish, and schedule diverse content, including text, images, and videos, to captivate the target audience. 

• Community Management:

Monitor social media channels, respond to comments and messages, and foster community dialogue and user engagement. 

• Performance Analysis:

Track and analyze social media metrics to assess campaign effectiveness, identify trends, and inform future strategies. 

• Campaign Management:

Manage organic & paid social media campaigns to boost visibility and reach. 

• Brand Consistency:

Collaborate with internal teams to ensure brand messaging and visual identity are consistent across all platforms. 

• Trend Monitoring:

Stay informed about the latest social media trends, platform updates, and best practices to maintain a competitive edge. 

• Reputation Management:

Assist with crisis management by monitoring and responding to negative news or bad reviews appropriately. 

• Proficiency in Khmer and, either English or Chinese.
• Excellent written and verbal communication skills.
• Creativity in content creation and design.
• Analytical skills to interpret data and draw actionable insights.
• Proven track record with social media outreach and analytics platforms.
• Experience with tools like Canva, CapCut or any video editing software is essential. 
• Proven track record of managing social media for a brand or organization is valuable.