A. Account Management

• Manage and maintain strong relationships with Modern Trade partners (supermarkets, convenience stores, key accounts).

• Negotiate listings, visibility, and trade terms within company guidelines.

• Ensure timely execution of promotions and in-store activities.

• Follow up on purchase orders, delivery schedules, and payment collections.

B. Sales Execution

• Drive sales volume, revenue, and market share within assigned MT channels.

• Ensure product availability, correct pricing, shelf display, and planogram compliance.

• Monitor competitor activities and provide insights to the MT Manager.

C. Store Visits & Operations

• Conduct regular store visits to check stock availability, expired goods, and merchandising.

• Coordinate with merchandising team to improve visibility and execution quality.

• Solve operational issues between stores and internal teams.

D. Reporting & Data Monitoring

• Prepare weekly and monthly sales reports for MT channels.
  (Sell-in, sell-out, stock levels, promotions, competitor updates).

• Monitor performance vs. target and propose action plans for improvement.

• Analyze sales data to identify trends, gaps, and opportunities.

• Maintain accurate account information and visit records.

E. Coordination

• Work closely with Logistics, Finance, Marketing, and Trade Marketing teams to ensure smooth operations.

• Support cross-functional activities and campaigns.

• Bachelor’s degree in Business, Marketing, or related field.

• Minimum 1-2 years experience in Modern Trade / FMCG sales.

• Strong understanding of MT operations, merchandising, and promotions.

• Good negotiation, communication, and presentation skills.

• Proficiency in Excel and sales reporting.

• Ability to work independently and manage multiple accounts.