Reported successfully

1. Marketing Planning & Execution

• Support the development and execution of retail marketing plans aligned with business objectives
• Implement promotional campaigns, seasonal offers, product launches, and in‑store activations
• Ensure all marketing activities follow brand guidelines and approved messaging

2. Retail & Trade Marketing

• Coordinate store‑level promotions to increase customer traffic and sales
• Ensure proper installation and maintenance of POSM (posters, banners, displays, standees)
• Conduct regular store visits to monitor execution quality and brand consistency

3. Campaign Management

• Manage marketing campaign timelines, deliverables, and execution plans
• Coordinate multi‑channel promotions (in‑store, digital, social media, OOH, events)
• Track campaign effectiveness and prepare post‑campaign performance reports

4. Team Supervision

• Supervise and support Marketing Officers, Executives, or Coordinators
• Assign tasks, monitor progress, and ensure deadlines and quality standards are met
• Provide on‑the‑job guidance and coaching to improve team performance

5. Vendor & Agency Coordination

• Coordinate with designers, printers, media agencies, event organizers, and suppliers
• Ensure vendor deliverables meet agreed quality, cost, and timelines
• Support quotation comparison, cost negotiation, and invoice verification

6. Budget & Cost Control

• Assist in managing marketing budgets and controlling campaign expenses
• Track marketing spending and ensure activities stay within approved budgets
• Maintain clear documentation for expenses, approvals, and audits

7. Reporting & Analysis

• Prepare regular marketing performance reports and activity summaries
• Analyze customer response, footfall, sales impact, and campaign ROI
• Provide recommendations for improving marketing effectiveness

8. Cross‑Functional Collaboration

• Work closely with Sales, Operations, Merchandising, Finance, and HR teams
• Support new store openings, special events, and business initiatives
• Perform other marketing‑related duties as assigned by management.

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Experience

• 3–5 years of experience in marketing, preferably in retail, FMCG, or consumer business
• At least 1 year of experience in a supervisory or team‑lead role

Skills & Competencies

• Strong understanding of retail and consumer marketing
• Good project management and coordination skills
• Ability to manage multiple campaigns and deadlines
• Strong communication and interpersonal skills
• Analytical and reporting skills
• Proficiency in MS Office (Excel, PowerPoint); digital marketing knowledge is an advantage
• Willing to work flexible hours and travel to retail locations

Key Performance Indicators (KPIs)

• Timely execution of marketing campaigns
• Sales and traffic impact from marketing activities
• Brand consistency across retail channels
• Budget adherence and cost efficiency
• Quality of teamwork and vendor coordination.