Báo cáo thành công

• Lead and supervise the Product Marketing team to ensure high-quality performance and timely delivery of all tasks and effective marketing strategy development.
• Oversee and verify all marketing communication plans and contents produced by subordinates to ensure accuracy, adherence to internal and external requirements.
• Manage marketing campaigns for customers' awareness and acquisition of the Bank's products and services in line with business goals.
• Conduct competitive analysis and monitor market trends, competitor activities, and customer insights to support data-driven decision-making.
• Coordinate with branches, business units, sister companies, and all stakeholders to ensure clear communication and timely, budget-compliant campaign execution.
• Develop campaign messaging that aligns with brand guidelines and marketing standards.
• Manage campaign budgets and resource allocation efficiently.
• Monitor the campaign against business performance and implement improvements as needed.
• Prepare reports and identify strategic growth opportunities.
• Oversee production of campaign materials and manage supplier communications and documentation.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 2-3 years of experience in marketing campaign planning from the financial industry or advertising agency.
• Strong leadership and team-management skills with the ability to coach, guide, and motivate subordinates.
• Familiar with data analysis and market research.
• Ability to work with cross-functional departments and external partners.
• Creative thinking and problem-solving abilities.
• Must have good communication and presentation skills.
• Proficiency in English (speaking and writing).

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