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The Head of Sales provides strategic direction and leadership in the following areas:

• Developing and overseeing the implementation of sales strategies and plans.
• Directing trade research, channel development, and trade partner relationship management.
• Managing and optimizing overall sales operations, systems, and processes.

KEY ACCOUNTABILITIES

• Strategic Sales Vision & Leadership: Define and articulate a compelling sales vision, providing strategic leadership to the sales department and ensuring alignment with overarching company objectives to drive revenue growth.
• High-Performance Sales Team Development & Mentorship: Cultivate a high-performance sales culture by strategically recruiting, mentoring, and developing sales managers and team members,ensuring continuous professional growth and succession planning.
• Strategic Trade Partner & Channel Expansion: Direct the strategic development of key trade partners and optimize sales channels, empowering Sales Managers and Key Account Handlers to achieve significant market penetration and revenue targets.
• Data-Driven Sales Budgeting & Forecasting: Oversee the development and management of sales budgets, demand forecasting, and market intelligence reports, utilizing data analytics to inform strategic decision-making and drive accurate projections.
• Brand Enhancement & Strategic Partnership Development: Drive brand visibility and market presence through the cultivation of strategic partnerships and the development of impactful promotional events, maximizing brand equity and market share.
• Proactive Market Opportunity Identification & Expansion: Lead the identification and implementation of innovative sales strategies to proactively uncover and capitalize on new market opportunities, driving business expansion and revenue diversification.
• Strategic Sales Planning & Performance Optimization: Develop and implement comprehensive annual and seasonal sales strategies, meticulously monitoring performance and utilizing data-driven insights to optimize sales processes and achieve targets.
• Actionable Market Intelligence & Competitive Analysis: Conduct in-depth market analysis, evaluating trade channels and partner performance to generate actionable insights and strategic recommendations for sustained business growth and competitive advantage.
• Impactful Sales & Promotional Material Development: Direct the creation of compelling sales materials, promotional items, and in-store communication materials that enhance brand awareness, drive customer engagement, and maximize sales conversions.
• Executive Performance Reporting & Communication: Ensure the timely delivery of accurate market intelligence and performance reports to senior leadership, facilitating informed strategic decision-making and driving accountability.
• Strategic Cross-Functional Collaboration & Alignment: Foster strong collaboration and communication across departments, aligning sales strategies with marketing, operations, and customer service to achieve overarching business goals and create a cohesive, high-performing team dynamic.
• Strategic Partner Relationship Management & Growth: Establish and nurture strategic partnerships, cultivating mutually beneficial relationships to enhance support, drive loyalty, and deepest understanding of the competitive landscape, leading to increased revenue and market influence.

Education

• A Bachelor’s degree in Business Administration is required; a degree in Tourism and Hospitality
• Management is preferred.
• Equivalent practical experience may be considered in lieu of a Bachelor’s degree.
• A minimum of 10 years of relevant working experience, with 5 years in management roles.
• MS Office and Software
• Candidates must demonstrate strong computer skills, including proficiency in:
• a. Microsoft Excel
• b. Microsoft Outlook
• c. Microsoft PowerPoint
• d. Digital social applications
• These skills are essential for the effective creation of reports, proposals, and recommendations.
• Other Skills
• Strategic Vision & Project Execution: Demonstrated ability to develop and execute strategic plans,
• manage complex projects, and consistently deliver results within deadlines.
• Results-Driven & Detail-Oriented: A proactive and results-oriented mindset, coupled with a keen
• attention to detail and a commitment to achieving and exceeding performance targets.
• Influential Leadership & Stakeholder Management: Exceptional leadership skills with the ability to
• influence and collaborate effectively with cross-functional teams and senior stakeholders, driving
• consensus and achieving strategic objectives.
• Adaptability, Communication & Integrity: Highly adaptable and possessing excellent problem-solving, relationship-building, and communication skills, demonstrated with unwavering integrity and professionalism.