Our client is seeking an innovative and results-driven Product/Business Development Supervisor to lead new product initiatives and strengthen market positioning. This role is key to driving successful product launches and aligning cross-functional efforts to meet consumer needs and business goals.

Key Responsibilities:

• Market Analysis: Conduct in-depth market research to identify opportunities and evaluate the competitive landscape for new product development.

• New Product Strategy: Collaborate with product development teams to design and implement launch strategies that align with consumer trends and market demands.

• Launch Execution: Manage the execution of new product launches, ensuring adherence to timelines, budgets, and strategic objectives.

• Performance Monitoring: Track and analyze product performance post-launch, providing actionable insights and recommendations for future improvements.

• Marketing & Branding Execution: Lead consumer promotional activities including digital campaigns, prizing, and POSM to generate strong consumer engagement.

• Sales Alignment: Work closely with sales teams to develop promotional materials and plans that effectively communicate product value to trade partners.

• Bachelor’s degree in Business, Marketing, or a related field
• 2–5 years of proven experience in business development or product management within the FMCG sector
• Strong understanding of FMCG market dynamics, consumer behavior, and trade channels
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders
• Demonstrated success in launching new products and driving sales growth