Gamification & Engagement Manager in Phnom Penh

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Gamification & Engagement Manager

(Product Marketing Manager)

WING BANK (CAMBODIA ) PLC

Prampir Meakkakra | Phnom Penh

1 Post

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Gamification & Engagement Manager

WING BANK (CAMBODIA ) PLC, Prampir Meakkakra | Phnom Penh

Apply Here

Gamification & Engagement Manager

WING BANK (CAMBODIA ) PLC

Apply Here

Gamification & Engagement Manager

(Product Marketing Manager)

WING BANK (CAMBODIA ) PLC

Cambodia - Phnom Penh

Prampir Meakkakra | Phnom Penh

1 Post

15 Jan 2026

Apply Here

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Big Opportunity for ...

Gamification Strategy & Execution: Growth roadmap delivery; Acquisition. Clean, psychology-based UX
Campaign Planning & Execution: Campaign ROI ≥ 30%
Reward & Loyalty Program Management: Validate the rewards and onboard best rewards and merchants – Ensure minimum 2000 conversions per day
Engagement Architecture: Design the architecture to have highest engagement
Cross-functional Program Management: Team KPIs achievement; cross-functional alignment
Analytics & User Feedback: Insight-driven decision rate; data dashboard usage

Open To

Male/Female

Job Requirements

Bachelor’s degree in Business, Marketing, Psychology, Game Design, UX Design, or related field.
Certifications in Gamification, Behavioral Economics, or Digital Marketing are a plus.
5 years of experience in user engagement, gamification, digital loyalty, or retention programs.
Experience in fintech, e-commerce, gaming, telecom, or consumer apps is highly desirable.
Good understanding of game mechanics, user motivation models, and behavioral design frameworks (e.g., Hooked Model, BJ Fogg’s Behavior Model).
Experience designing challenges, streaks, leaderboards, missions, and reward systems.
Ability to use user data and feedback to iterate features and improve engagement.
Creative thinker with analytical skills to measure what works.
Familiarity with tools like CleverTap, Firebase, or similar platforms is a plus.