Reported successfully

1. Sales Strategy & Execution

• Develop and implement channel-specific sales strategies for confectionery and snack products
• Achieve monthly, quarterly, and annual sales targets
• Identify growth opportunities across General Trade channels

2. Key Account Management

• Manage relationships with key distributors and retail chains
• Negotiate trade agreements, promotions, and shelf placement
• Ensure strong in-store visibility and product availability

3. Channel Development

• Expand distribution network and optimize route-to-market strategy
• Identify new business opportunities and potential partnerships
• Monitor competitor activities and market trends

4. Team Leadership

• Lead and coach Area Sales Manager, sales representatives or channel executives
• Set KPIs and monitor team performance
• Conduct regular field visits and performance reviews

5. Trade Marketing Collaboration

• Work closely with marketing team to execute promotions and campaigns
• Ensure effective rollout of merchandising and branding initiatives
• Provide market feedback to support product development

6. Reporting & Analysis

• Analyze sales data and prepare performance reports
• Monitor stock levels, sell-in/sell-out, and inventory turnover
• Provide actionable insights to management

• Bachelor’s degree in Business Administration, Marketing, or related field
• Minimum 5–7 years of sales experience in FMCG (preferably confectionery/snacks)
• Strong experience in channel management and key account handling
• Proven track record of achieving sales targets
• Excellent negotiation and communication skills
• Strong leadership and team management abilities
• Strong Technical and Digital Skill