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Marketing Strategy & Business Planning

• Develop annual marketing plans aligned with business objectives.
• Create quarterly marketing calendars and campaign roadmaps.
• Manage marketing budget and maximize return on investment (ROI).
• Identify business opportunities and recommend growth strategies.
• Set departmental KPIs and monitor performance.

Brand Management

• Manage and strengthen assigned brands.
• Ensure consistent brand positioning across all channels.
• Develop brand communication guidelines.
• Build long-term brand equity.
• Monitor brand health and market performance.

Digital Marketing & Social Media

• Lead digital marketing strategy.
• Oversee Facebook, TikTok, Instagram, YouTube and Google campaigns.
• Develop monthly content strategy.
• Supervise Content Creators, Graphic Designers, and Video Editors.
• Monitor digital KPIs including Reach, Engagement, CTR, CPC, ROAS, and Conversion.

Campaign Management (ATL / BTL / TTL)

• Plan and execute ATL, BTL, TTL campaigns.
• Coordinate product launches and promotional events.
• Work with agencies, influencers, and KOLs.
• Evaluate campaign effectiveness and optimize future activities.

Product Management

• Lead new product launches.
• Coordinate with R&D on product development.
• Conduct market research before launching products.
• Develop pricing and positioning strategies.
• Monitor product life cycle and SKU performance.

Market & Consumer Insights

• Analyze market trends and competitors.
• Conduct consumer research.
• Monitor customer feedback.
• Identify new business opportunities.
• Recommend strategic improvements.

Sales & Cross-functional Collaboration

• Partner with Sales to develop promotional activities.
• Support Trade Marketing initiatives.
• Coordinate with Supply Chain to ensure product availability.
• Work closely with Finance on marketing budgets.
• Support nationwide sales campaigns.

Team Leadership

• Lead and coach the Marketing Team.
• Develop team capability.
• Conduct performance evaluations.
• Assign KPIs.
• Build a high-performance marketing culture.

Reporting & Performance Analysis

• Prepare monthly marketing reports.
• Present campaign performance to Management.
• Track marketing ROI.
• Monitor sales growth by brand.
• Recommend continuous improvements

• Bachelor's Degree in Marketing, Business Administration or related field.
• Minimum 5 years in Marketing or Brand Management.
• At least 2 years in a leadership role.
• FMCG, Cosmetics, Personal Care or Home Care industry preferred.
• Having knowledge of Microsoft Office, Meta Business Suite, Google Analytics, Google Ads and Canva / Adobe.