Head of Direct Marketing & CRM (Wingshop) in Phnom Penh

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Head of Direct Marketing & CRM (Wingshop)

(Marketing Director)

WING BANK (CAMBODIA ) PLC

Boeng Keng Kang | Phnom Penh

1 Post

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Head of Direct Marketing & CRM (Wingshop)

WING BANK (CAMBODIA ) PLC, Boeng Keng Kang | Phnom Penh

Apply Here

Head of Direct Marketing & CRM (Wingshop)

WING BANK (CAMBODIA ) PLC

Apply Here

Head of Direct Marketing & CRM (Wingshop)

(Marketing Director)

WING BANK (CAMBODIA ) PLC

Cambodia - Phnom Penh

Boeng Keng Kang | Phnom Penh

1 Post

Today

Apply Here

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Excellent Opportunity for ...

Responsible for Revenue Generation Strategies for each month.
Define and lead the direct marketing and CRM strategy for all customer-facing businesses (e-commerce, coffee shops, convenience store, S&D).
Partners with business heads and other OpCo teams / external partners to align marketing strategies with commercial goals.
Set measurable goals for acquisition, engagement, retention, and revenue growth Month on Month and Week on Week.
Design and execute performance marketing campaigns using all offline and online channels
Creatively and cost-effectively use SMS, email, paid search, social, influencer, affiliation, on ground activations, events etc. to drive Revenue and Customer Footfalls to the Stores
Collaborate with the product, marketing, brand communications, PR and data teams to develop targeting and segmentation strategies.
Develop promotions and offers tailored to channel and audience profiles.
Build and manage customer lifecycle programs including onboarding, win-back, upsell/cross-sell, churn prevention, and loyalty campaigns.
Lead the implementation of omnichannel CRM systems (email, mobile push, in-app, SMS).
Define and execute personalized content and messaging based on customer behavior and preferences
Help build a customer database for the brick-and-mortar business and link it to the existing Online commerce database and other opco data sources to create seamless omnichannel shopping experience for the customers of Retail Business.
Create strategies to cross sell / upsell to other OpCo customers and ensure repeat visits and purchases from the brick-and-mortar and Digital Stores for all businesses
Work closely with product and tech teams to integrate the blockchain-based rewards platform into the demand generation / acquisition, retention, cross-sell / upsell programs of all businesses.
Develop targeted campaigns that leverage loyalty data to personalize offers and communications.
Measure program impact and improve customer stickiness and NPS
Use analytics and insights to continuously improve campaign performance (CTR, conversion, ROI).
Develop dashboards and report for tracking KPIs across channels.
A/B test creative, copy, offer structures, and timing to optimize response rates.
Build, coach and mentor a team of revenue generation, direct marketing/CRM, and retention specialists across businesses.
Work cross-functionally with product, operations, analytics, and technology teams.
Work with other OpCo and Group Teams to drive synergies for all businesses
Partner with external agencies and vendors as needed.
Develop and execute targeted acquisition campaigns across digital and offline channels to drive high-quality leads and first-time users. Ensure each business unit has a tailored approach based on customer behaviours and value drivers.
Implement sophisticated segmentation models using behavioural, transactional, and demographic data. This enables more precise marketing strategies and allows personalization across all verticals, from daily coffee buyers to insurance policyholders.
Design and manage customer lifecycle journeys—onboarding, nurture, upsell, and reactivation—using automated workflows. Drive consistent engagement through personalized, timely communications via email, SMS, push notifications, and in-app messages
Analyse data provided by research and marketing teams to refine technology strategies and identify opportunities.
Build and optimize retention programs tailored to each business model. Identify at-risk segments early and apply proactive retention tactics such as surprise offers, feedback loops, and win-back campaigns to reduce churn.
Lead the creation and evolution of loyalty initiatives that increase frequency, spend, and advocacy. Tailor loyalty schemes to fit each vertical—stamp cards for coffee shops, cashback for e-commerce, or multi-policy benefits for insurance as examples .
Oversee the setup and ongoing optimization of CRM platforms and marketing automation tools. Ensure data integration across touchpoints (POS, web, app, call centre) for a single customer view and seamless omnichannel execution.
Establish KPIs for every campaign and channel, using data to assess effectiveness and inform strategy. Employ A/B testing and predictive analytics to refine messaging, timing, and targeting for better ROI.
Design direct marketing programs aimed at increasing average order value, frequency of purchase, and product bundling. Develop cross-sell and upsell strategies that are both value-driven and contextual across business lines.
Recruit, mentor, and lead a high-performing team across direct marketing, CRM, and analytics. Drive a performance culture grounded in experimentation, agility, and continuous improvement.

Open To

Male/Female

Job Requirements

Bachelor’s or Master’s Degree in Marketing, Business Administration, Communication, or related field.
10+ years of progressive experience in direct marketing, CRM / Demand Generation.
Minimum of 7–10 years in direct marketing, CRM, or customer lifecycle management.
Proven track record in performance marketing and retention across multiple consumer categories, preferably including retail, F&B, e-commerce, or Telecom.
Strong background in customer data platforms, marketing automation tools (e.g., Salesforce, Braze, HubSpot), and analytics.
Deep expertise in 360° marketing, including digital, retail, influencer, and experiential campaigns.
Proficiency in campaign analytics, digital marketing, marketing analytics, market research, marketing automation, funnel design, and CRM / Campaign Management platforms.
Strategic thinker with executional rigor.
Strong analytical and data interpretation skills.
Proficiency in digital tools, campaign management platforms, and CRM software.
Deep customer empathy and focus on long-term customer value.
Excellent communication and stakeholder management.
Comfortable managing across diverse businesses and customer types.