1. Strategic Brand Management

• Develop and execute marketing strategies that strengthen Vespa’s premium and aspirational brand positioning.
• Plan integrated marketing campaigns that align with business objectives and seasonal product launches.

2. Product & Launch Marketing

• Coordinate product marketing for new scooter models or limited editions.
• Prepare go-to-market strategies including launch events, digital rollouts, and influencer collaborations.

3. Digital Marketing & Social Media

• Lead digital campaigns across platforms like Instagram, YouTube, and Facebook to engage Gen Z and millennial audiences.
• Oversee SEO/SEM, Google Ads, email campaigns, and website performance.

4. Dealer & Retail Marketing Support

• Work closely with dealers to execute localized marketing campaigns and ensure brand consistency.
• Plan in-store promotions, POS branding, and dealer event support.

5. Influencer & PR Management

• Collaborate with lifestyle influencers, automotive vloggers, and media to build brand affinity.
• Manage media relations and PR releases for major campaigns and launches.

6. Customer Engagement & Events

• Organize community-building events (e.g., Vespa ride-outs, fan meets, lifestyle festivals).
• Gather and analyze customer feedback to refine marketing approaches.

7. Market Research & Competitor Analysis

• Monitor market trends and competitor marketing strategies.
• Analyze customer demographics, behavior, and brand perception to shape campaigns.

8. Budgeting & Performance Tracking

• Manage marketing budgets efficiently and report on campaign ROI.
• Use analytics tools (Google Analytics, CRM dashboards) to track lead conversion and brand KPIs.

• Bachelor's or Master’s degree in Marketing, Business, or related field.
• 5+ years of experience in automotive, mobility, or consumer lifestyle brands.
• Strong digital marketing and content creation knowledge.
• Excellent interpersonal and leadership skills.
• Passion for design, mobility, and youth/lifestyle trends is a plus.